Gone are the days when you had to store boxes of documents in your office. Salvation came in the form of cloud computing in the 2000s. Since then, it’s made a world of difference for businesses across all industries, increasing productivity, organization, and decluttering the workspace. More importantly, it allows businesses to reduce various expenses by 30%-50%.


Cloud computing has countless benefits, but that doesn’t mean the technology is flawless. On the contrary, you should be aware of several disadvantages of cloud computing that can cause many problems with your implementation. Weighing up the pros and cons is essential – and we’ll do precisely that in this article.


Read on for the advantages and disadvantages of cloud computing.


Advantages of Cloud Computing


The cloud computing market is worth more than $540 billion. The main reason being that over 90% of all companies use some form of this technology. Here’s why they rely on cloud-based platforms.


Cost Efficiency


One of the greatest benefits of cloud computing is that it’s cost-efficient and allows you to reduce business expenses on three fronts.


Reduced Hardware and Software Expenses


You don’t need physical hardware to store your documents if you have a cloud computing platform. Likewise, the technology eliminates the need to run multiple software platforms because you can keep all your files in one place.


Lower Energy Consumption


In-house storage solutions can be convenient, but they consume a lot of electricity. Conversely, cloud computing systems help companies increase energy efficiency by over 90%.


Minimal Maintenance Costs


Maintaining such platforms is straightforward and affordable as cloud computing doesn’t involve heavy-duty software and hardware.


Scalability and Flexibility


Another reason cloud computing is popular is its scalability and flexibility. Here’s what underpins these advantages of cloud computing.


Easy Resource Allocation and Management


You don’t need to allocate your storage resources to numerous solutions if you have a unified cloud computing system. Managing your storage requirements becomes much easier with all your money going into one channel.


Pay-As-You-Go Pricing Model


Cloud-based platforms are available on a pay-as-you-go model. This reduces the risk of overpaying for your service because you’re only charged for the amount of data used.


Rapid Deployment of Applications and Services


Deploying cloud computing applications and services is simple. There’s no need for intense employee training, which further reduces your costs.


Accessibility and Mobility


Cloud computing is a highly accessible and mobile technology that can elevate your efficiency in a number of ways.


Access to Data and Applications From Anywhere


All it takes to access a cloud-based platform is a stable internet connection. As a result, you can retrieve key files virtually anywhere.


Improved Collaboration and Productivity


The ability to access data and applications from anywhere boosts collaboration and productivity. Your team gets a unified platform where they can share data with others much faster.


Support for Remote Work and Distributed Teams


Setting up a remote workspace is seamless with a cloud-computing solution. Employees no longer have to come to the office to perform repetitive tasks since they can do them from their computers.


Enhanced Security


If you want to address the most common security concerns in your organization, cloud computing is an excellent option.


Centralized Data Storage and Protection


By storing your information in a centralized location, you decrease the risk of data theft. In essence, you funnel all your resources into one platform rather than spread them out across multiple channels.


Regular Security Updates and Patches


Cloud computing providers offer regular updates to protect your information. Systems with the latest security patches are less prone to cyber attacks.


Advanced Encryption and Authentication Methods


You can also benefit from cloud computing tools due to their next-level encryption and authentication solutions. Most platforms feature AES 256-bit encryption, which is the most advanced and practically impregnable method. Furthermore, two-factor authentication lowers the chances of unauthorized access.


Disaster Recovery and Business Continuity


Business continuity and disaster recovery are two of the most pressing business challenges. Cloud computing solutions can help address these problems.


Automated Data Backup and Recovery


Many cloud storage systems are designed to automatically backup and recover your data. Hence, you don’t need to worry about losing your information in the event of a power outage.


Reduced Downtime and Data Loss


Since cloud computing helps prevent data loss, this technology also saves you less downtime. You don’t have to retrieve information manually because the platform does the work for you.


Simplified Disaster Recovery Planning


Although cloud computing tools are reliable, they’re not immune to failure caused by power loss, natural disasters, and other factors. Fortunately, these platforms have robust disaster recovery plans to get your system up and running in no time.



Disadvantages of Cloud Computing


Since the technology is so effective, you might be asking yourself: “Are there any disadvantages of cloud computing?” There are, and you need to understand these downsides to determine the best way to implement the technology. Here are the main drawbacks of cloud computing.


Data Privacy and Security Concerns


Like any other online technology, cloud computing can put users at risk of data privacy and security concerns.


Potential for Data Breaches and Unauthorized Access


While cloud apps have exceptional security practices, cyber criminals can bypass them with state-of-the-art technology and innovative hacking methods. Consequently, they may gain access to your information and steal your credentials.


Compliance With Data Protection Regulations


Your cloud computing tool may comply with many data protection regulations, but this doesn’t mean your information is 100% secure. Some standards only require apps to use robust password practices and fail to consider other attack methods, such as phishing.


Trusting Third-Party Providers With Sensitive Information


Online services require you to share your information to enable all features. Cloud computing is no different in this respect. You need to provide a third-party vendor with your data, which can be risky.


Limited Control and Customization


Cloud computing is a flexible and scalable technology. At the same time, it limits your control and customization options, which is why you might not be 100% happy with your platform.


Dependence on Cloud Service Providers


You decide what files you wish to share with your cloud-based solution. However, that’s pretty much it when it comes to the control you have over the platform. You depend on the vendor for every other aspect, including updates and patches.


Restrictions on Software and Hardware Customization


There aren’t many options to choose from when selecting a cloud storage plan. The price of your plan mostly depends on how much data you wish to share. Other than that, you get little-to-no hardware and software customization features.


Potential for Vendor Lock-In


Once you create an account with one cloud computing provider, you might not be happy with their services. As a result, you want to switch to a different platform. Many people think this is a simple transition, but that’s not always the case. Even though you can cancel your plan, migrating your data from one tool to the next can be difficult.


Network Dependency and Connectivity Issues


You might be relieved once you set up an account on a cloud-based platform: “I no longer need to clutter my office with masses of documents because I can now use an internet tool.” That said, using an online app also means you depend on network quality.


Reliance on Stable Internet Connection


A stable internet connection is essential for cloud computing. Internet problems can reduce or prevent you from accessing your files altogether.


Performance Issues Due to Network Latency


If your cloud network has high latency, sharing files can be challenging. In turn, latency reduces productivity and collaboration.


Vulnerability to Distributed Denial-of-Service (DDoS) Attacks


Cloud platforms are susceptible to so-called DDoS attacks. A cyber criminal can target your tool and keep you from accessing the service.


Downtime and Service Reliability


Not every cloud computing system performs the same in terms of reducing downtime and maximizing reliability.


Risk of Outages and Service Disruptions


While cloud-based solutions have exceptional recovery plans and backup methods, you’ll still face some downtime in case of outages. Even the shortest service disruption can cause major issues when working on certain projects.


Shared Resources and Potential for Performance Degradation


Cloud systems are convenient because they allow you to store your data in one place. Nonetheless, one of the key disadvantages of cloud computing is managing those shared resources. Accessing information can become difficult if you don’t stay on top of it.


Likewise, performance can drop at any point of your plan. App incompatibility and other issues can compromise data architecture and further compromise management.


Dependence on Provider’s Service Level Agreements (SLAs)


You’ll probably need to enter into an SLA when partnering with a cloud computing provider. These contracts can be rigid, meaning they may fail to recognize and adapt to evolving business needs.



Make an Informed Decision


Cloud computing has tremendous benefits, like improved data storage, collaboration, and cost reduction. The main drawbacks include hardware and software restrictions, connectivity issues, and potential downtime.


Therefore, you should understand the advantages and disadvantages of cloud computing before implementing a platform. Also, consider your business needs when partnering with a cloud provider to help prevent compatibility issues.

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IE University: How Corporate Purpose Drives Success in the AI Era
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Oct 17, 2024 7 min read

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By Francesco Derchi

Purpose is a strategic tool for driving innovation, competitive advantage, and addressing AI challenges, writes Francesco Derchi.

Since the early 2000s, technology has dominated discussions among scholars and professionals about global development and economic trends, with the first wave of research regarding the internet’s impact on firms and society focusing on the enabling potential of technologies. The concept of “digital revolution,” as popularized by Nicholas Negroponte, became the new paradigm for broader considerations about the development of the firm’s macro environment, and how businesses could leverage it as an asset for creating competitive advantage. The following wave focused on the convergence of different technologies, such as manufacturing, and included the dynamics of coexistence between humans and machines. From the management side, the major challenges are related to defining effective digital transformation practices that could help to migrate organizations and exploit this new paradigm.

The current technological focus builds on these previous trends, particularly on artificial intelligence and more recently on the emergence of generative AI. The Age of AI is characterized by technology’s power to reshape business and society on a variety of levels. While AI’s pervasive impact is not new for firms, the mainstream adoption of ChatGPT for business purposes and the response to this ready adoption from big tech players like Microsoft, Google, and more recently Apple, shows how AI is reshaping and influencing companies’ strategic priorities.

From a research perspective, AI’s societal impact is inspiring new studies in the field of ethics. Luciano Floridi, now of Yale University, has identified several challenges for AI, characterizing them by global magnitudes like its environmental impact and has identified several challenges for AI security, including intellectual property, privacy, transparency, and accountability. In his work, Floridi underlines the importance of philosophy in defining problems and designing solutions – but it is equally important to consider how these challenges can be addressed at the firm level. What are the tools for managers?

Part of the answer may lie in the increasing and recent focus of management studies around “corporate purpose” and “brand purpose.” This trend represents an important attempt to deepen our understanding of “why to act” (purpose framing) and “how to act” (purpose formalizing and internalizing), while technology management studies address the “what to act” (purpose impacting) question. Furthermore, studies show that corporate purpose is critical for both digital native firms as well as traditional companies undergoing a digital transformation, serving as an important growth engine through purpose-driven innovation. It is therefore fair to ask: can purpose help in addressing any of the AI challenges previously mentioned?

Purpose concepts are not exclusively “cause-related” like CSR and environmental impact. Other types have emerged, such as “competence” (the function of the product) and “culture” (the intent that drives the business). This broadens the consideration of impact types that can help address specific challenges in the age of AI.

Purpose-driven organizations are not new. Take Tesla’s direction “to accelerate the world’s transition to sustainable energy” – it explicitly addresses environmental challenges while defining a business direction that requires constant innovation and leverages multiple converging technologies. The key is to have the purpose formalized and internalized within the company as a concrete drive for growth.

Due to its characteristics, the MTP plays a key role in digital transformation. This necessarily ambitious and long-term vision or goal – the Massive Transformative Purpose – requires firms, particularly those focused on exponential growth, to address emerging accelerating technologies with a purpose-first transformation logic. P&G’s Global Business Services division was able to improve market leadership and gain a competitive advantage over various start-ups and potential disruptors through its “Free up the employee, for free” MTP. This served as a north star for every employee, encouraging them to contribute ideas and best practices to overcome bulky processes and limitations.

My research on MTPs in AI-era firms explores their role in driving innovation to address specific challenges. Results show that the MTP impacts the organization across four dimensions, requiring commitment and synergy from management. Let’s consider these four dimensions by looking at Airbnb:

  1. Internal Impact: The MTP acts as the organization’s genetic code and guiding philosophy. It is key for leveraging employee motivation, with a strong relationship between purpose, organizational culture, and firm values. Airbnb’s culture of belonging highlights this, with its various purpose-shaping practices, starting with culture-fit interviews delivered during the recruitment process.
  2. Brand and Market Influence: The MTP contributes directly to building a strong brand and influencing the market. It allows firms to extend beyond functional and symbolic benefits to make the impact of the company on society visible. This involves addressing market demand coherently and consistently. Airbnb’s “Bélo” symbol visually represents this concept of belonging while their MTP features in campaigns like “Wall and Chain: A Story of Breaking Down Walls.”
  3. Competitive Advantage and Growth: The MTP drives innovation and can lead to superior stock market performance. In digital firms, it’s key in the creation of ecosystems that aggregate leveraged assets and third parties for value creation. The company’s “belong anywhere transformation journey” is a strategic initiative that formalized and interiorized the MTP through various touchpoints for all the different ecosystem members. As Leigh Gallagher details in her 2016 Fortune feature about the company, “When travellers leave their homes, they feel alone. They reach their Airbnb, and they feel accepted and taken care of by their host. They then feel safe to be the same kind of person they are when they’re at home.”
  4. Core Organization Identity: The MTP is considered part of the core dimension of the organization. More than a goal or business strategy, it is a strategic issue that generates a sense of direction and purpose that affects every part of the organization: internal, external, personality, and expression. This dimension also involves the role of the founder(s) and their personality in shaping the business. At Airbnb, the MTP is often used as a shortcut to explain the firm’s mission and vision. The founders’ approach is pragmatic, and instead of debating differences, time should be spent on execution. At the same time, the personalities of the three founders, Chesky, Gebbia, and Blecharcyzk, are the identity of the firm. They were the first hosts for the platform. Their credibility is key for making Airbnb a trustworthy and coherent proposal in a crowded market.

Executives and leaders of business in the current AI era should embrace three key principles. Be true: Purpose is an essential strategic tool that enables firms to identify and connect with their original selves, decoding their reason for being and embedding it into their identity. Be ambitious: The MTP allows for global impact, confronting major challenges by synthesizing business values and guiding innovation paths to address AI-related issues. Be generous: Purpose allows firms to explicitly address environmental and social issues, taking action on values-based challenges such as transparency, respect for intellectual property, and accountability. By following these principles, organizations and their leaders can maintain their direction and continue to advance in the AI era.

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Zorina Alliata Of Open Institute of Technology On Five Things You Need To Create A Highly Successful Career In The AI Industry
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Sep 19, 2024 13 min read

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Gaining hands-on experience through projects, internships, and collaborations is vital for understanding how to apply AI in various industries and domains. Use Kaggle or get a free cloud account and start experimenting. You will have projects to discuss at your next interviews.

By David Leichner, CMO at Cybellum

14 min read

Artificial Intelligence is now the leading edge of technology, driving unprecedented advancements across sectors. From healthcare to finance, education to environment, the AI industry is witnessing a skyrocketing demand for professionals. However, the path to creating a successful career in AI is multifaceted and constantly evolving. What does it take and what does one need in order to create a highly successful career in AI?

In this interview series, we are talking to successful AI professionals, AI founders, AI CEOs, educators in the field, AI researchers, HR managers in tech companies, and anyone who holds authority in the realm of Artificial Intelligence to inspire and guide those who are eager to embark on this exciting career path.

As part of this series, we had the pleasure of interviewing Zorina Alliata.

Zorina Alliata is an expert in AI, with over 20 years of experience in tech, and over 10 years in AI itself. As an educator, Zorina Alliata is passionate about learning, access to education and about creating the career you want. She implores us to learn more about ethics in AI, and not to fear AI, but to embrace it.

Thank you so much for joining us in this interview series! Before we dive in, our readers would like to learn a bit about your origin story. Can you share with us a bit about your childhood and how you grew up?

I was born in Romania, and grew up during communism, a very dark period in our history. I was a curious child and my parents, both teachers, encouraged me to learn new things all the time. Unfortunately, in communism, there was not a lot to do for a kid who wanted to learn: there was no TV, very few books and only ones that were approved by the state, and generally very few activities outside of school. Being an “intellectual” was a bad thing in the eyes of the government. They preferred people who did not read or think too much. I found great relief in writing, I have been writing stories and poetry since I was about ten years old. I was published with my first poem at 16 years old, in a national literature magazine.

Can you share with us the ‘backstory’ of how you decided to pursue a career path in AI?

I studied Computer Science at university. By then, communism had fallen and we actually had received brand new PCs at the university, and learned several programming languages. The last year, the fifth year of study, was equivalent with a Master’s degree, and was spent preparing your thesis. That’s when I learned about neural networks. We had a tiny, 5-node neural network and we spent the year trying to teach it to recognize the written letter “A”.

We had only a few computers in the lab running Windows NT, so really the technology was not there for such an ambitious project. We did not achieve a lot that year, but I was fascinated by the idea of a neural network learning by itself, without any programming. When I graduated, there were no jobs in AI at all, it was what we now call “the AI winter”. So I went and worked as a programmer, then moved into management and project management. You can imagine my happiness when, about ten years ago, AI came back to life in the form of Machine Learning (ML).

I immediately went and took every class possible to learn about it. I spent that Christmas holiday coding. The paradigm had changed from when I was in college, when we were trying to replicate the entire human brain. ML was focused on solving one specific problem, optimizing one specific output, and that’s where businesses everywhere saw a benefit. I then joined a Data Science team at GEICO, moved to Capital One as a Delivery lead for their Center for Machine Learning, and then went to Amazon in their AI/ML team.

Can you tell our readers about the most interesting projects you are working on now?

While I can’t discuss work projects due to confidentiality, there are some things I can mention! In the last five years, I worked with global companies to establish an AI strategy and to introduce AI and ML in their organizations. Some of my customers included large farming associations, who used ML to predict when to plant their crops for optimal results; water management companies who used ML for predictive maintenance to maintain their underground pipes; construction companies that used AI for visual inspections of their buildings, and to identify any possible defects and hospitals who used Digital Twins technology to improve patient outcomes and health. It is amazing to see how much AI and ML are already part of our everyday lives, and to recognize some of it in the mundane around us.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful for who helped get you to where you are? Can you share a story about that?

When you are young, there are so many people who step up and help you along the way. I have had great luck with several professors who have encouraged me in school, and an uncle who worked in computers who would take me to his office and let me play around with his machines. I now try to give back and mentor several young people, especially women who are trying to get into the field. I volunteer with AnitaB and Zonta, as well as taking on mentees where I work.

As with any career path, the AI industry comes with its own set of challenges. Could you elaborate on some of the significant challenges you faced in your AI career and how you managed to overcome them?

I think one major challenge in AI is the speed of change. I remember after spending my Christmas holiday learning and coding in R, when I joined the Data Science team at GEICO, I realized the world had moved on and everyone was now coding in Python. So, I had to learn Python very fast, in order to understand what was going on.

It’s the same with research — I try to work on one subject, and four new papers are published every week that move the goal posts. It is very challenging to keep up, but you just have to adapt to continuously learn and let go of what becomes obsolete.

Ok, let’s now move to the main part of our interview about AI. What are the 3 things that most excite you about the AI industry now? Why?

1. Creativity

Generative AI brought us the ability to create amazing images based on simple text descriptions. Entire videos are now possible, and soon, maybe entire movies. I have been working in AI for several years and I never thought creative jobs will be the first to be achieved by AI. I am amazed at the capacity of an algorithms to create images, and to observe the artificial creativity we now see for the first time.

2. Abstraction

I think with the success and immediate mainstream adoption of Generative AI, we saw the great appetite out there for automation and abstraction. No one wants to do boring work and summarizing documents; no one wants to read long websites, they just want the gist of it. If I drive a car, I don’t need to know how the engine works and every equation that the engineers used to build it — I just want my car to drive. The same level of abstraction is now expected in AI. There is a lot of opportunity here in creating these abstractions for the future.

3. Opportunity

I like that we are in the beginning of AI, so there is a lot of opportunity to jump in. Most people who are passionate about it can learn all about AI fully online, in places like Open Institute of Technology. Or they can get experience working on small projects, and then they can apply for jobs. It is great because it gives people access to good jobs and stability in the future.

What are the 3 things that concern you about the AI industry? Why? What should be done to address and alleviate those concerns?

1. Fairness

The large companies that build LLMs spend a lot of energy and money into making them fair. But it is not easy. Us, as humans, are often not fair ourselves. We even have problems agreeing what fairness even means. So, how can we teach the machines to be fair? I think the responsibility stays with us. We can’t simply say “AI did this bad thing.”

2. Regulation

There are some regulations popping up but most are not coordinated or discussed widely. There is controversy, such as regarding the new California bill SB1047, where scientists take different sides of the debate. We need to find better ways to regulate the use and creation of AI, working together as a society, not just in small groups of politicians.

3. Awareness

I wish everyone understood the basics of AI. There is denial, fear, hatred that is created by doomsday misinformation. I wish AI was taught from a young age, through appropriate means, so everyone gets the fundamental principles and understands how to use this great tool in their lives.

For a young person who would like to eventually make a career in AI, which skills and subjects do they need to learn?

I think maybe the right question is: what are you passionate about? Do that, and see how you can use AI to make your job better and more exciting! I think AI will work alongside people in most jobs, as it develops and matures.

But for those who are looking to work in AI, they can choose from a variety of roles as well. We have technical roles like data scientist or machine learning engineer, which require very specialized knowledge and degrees. They learn computing, software engineering, programming, data analysis, data engineering. There are also business roles, for people who understand the technology well but are not writing code. Instead, they define strategies, design solutions for companies, or write implementation plans for AI products and services. There is also a robust AI research domain, where lots of scientists are measuring and analyzing new technology developments.

With Generative AI, new roles appeared, such as Prompt Engineer. We can now talk with the machines in natural language, so speaking good English is all that’s required to find the right conversation.

With these many possible roles, I think if you work in AI, some basic subjects where you can start are:

  1. Analytics — understand data and how it is stored and governed, and how we get insights from it.
  2. Logic — understand both mathematical and philosophical logic.
  3. Fundamentals of AI — read about the history and philosophy of AI, models of thinking, and major developments.

As you know, there are not that many women in the AI industry. Can you advise what is needed to engage more women in the AI industry?

Engaging more women in the AI industry is absolutely crucial if you want to build any successful AI products. In my twenty years career, I have seen changes in the tech industry to address this gender discrepancy. For example, we do well in school with STEM programs and similar efforts that encourage girls to code. We also created mentorship organizations such as AnitaB.org who allow women to connect and collaborate. One place where I think we still lag behind is in the workplace. When I came to the US in my twenties, I was the only woman programmer in my team. Now, I see more women at work, but still not enough. We say we create inclusive work environments, but we still have a long way to go to encourage more women to stay in tech. Policies that support flexible hours and parental leave are necessary, and other adjustments that account for the different lives that women have compared to men. Bias training and challenging stereotypes are also necessary, and many times these are implemented shoddily in organizations.

Ethical AI development is a pressing concern in the industry. How do you approach the ethical implications of AI, and what steps do you believe individuals and organizations should take to ensure responsible and fair AI practices?

Machine Learning and AI learn from data. Unfortunately, lot of our historical data shows strong biases. For example, for a long time, it was perfectly legal to only offer mortgages to white people. The data shows that. If we use this data to train a new model to enhance the mortgage application process, then the model will learn that mortgages should only be offered to white men. That is a bias that we had in the past, but we do not want to learn and amplify in the future.

Generative AI has introduced a new set of fresh risks, the most famous being the “hallucinations.” Generative AI will create new content based on chunks of text it finds in its training data, without an understanding of what the content means. It could repeat something it learned from one Reddit user ten years ago, that could be factually incorrect. Is that piece of information unbiased and fair?

There are many ways we fight for fairness in AI. There are technical tools we can use to offer interpretability and explainability of the actual models used. There are business constraints we can create, such as guardrails or knowledge bases, where we can lead the AI towards ethical answers. We also advise anyone who build AI to use a diverse team of builders. If you look around the table and you see the same type of guys who went to the schools, you will get exactly one original idea from them. If you add different genders, different ages, different tenures, different backgrounds, then you will get ten innovative ideas for your product, and you will have addressed biases you’ve never even thought of.

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