AI is everywhere today.

The algorithms that drive your Netflix and Spotify recommendations use AI to figure out what you’ll like based on what you’ve already consumed. Every chatbot you’ve ever spoken to, targeted ad you’ve seen, and even the more fanciful ideas floating around (self-driving cars, anyone?) use AI to some degree.

Given that so many businesses use AI already, it stands to reason that taking online courses on the subject will help you get ahead. But for the budget-conscious among you, a course that costs thousands of euros isn’t the route you want to go down. You want a free AI course.

That’s where this article comes in. But let’s get something clear immediately, a free AI course won’t go into as much depth as a paid one. Nor will it give you a qualification that’s as prestigious as one from a formal educational institution. But what it will give you is foundational knowledge, often backed by a certification, which is why we’re looking at four of the best AI courses you can study for free in this article.

Top Artificial Intelligence Course Online Free With Certificate – Four Great Options

Is it really possible to find an artificial intelligence free course with certificate that shows you have actually learned something useful? It is, and these four courses are great examples.

Course 1 – Elements of AI (University of Helsinki)

With over 950,000 students already to its name, the Elements of AI course is all about lifting the veil on the mysterious concept of AI. It includes two modules, the first giving you an introduction to the “whats” and “wherefores” of AI, with the second digging into building your own AI models. It’s set up to run in 170 countries and is ideal for those who want a basic grasp on AI that they can build on with other courses.

Key Topics Covered

  • The theory of AI, including what is and isn’t possible with the tech
  • Development of basic AI algorithms
  • An introduction (and exploration) of using Python to create AI models
  • Practical exercises that you can take at your own pace to see how AI applies in real-world scenarios

Certificate Details

The certification you get from this free AI course comes directly from the University of Helsinki, which is a recognized and authoritative European institution. But it’s important to note that the certificate is not a degree. Instead, it’s both a demonstration of your grasp of basic AI concepts and a statement of your intent to dig deeper into the topic.

Course 2 – Machine Learning With Python: A Practical Introduction (IBM)

There are three things you want from your AI course – online, free, and practical. IBM’s offering delivers all three, with the focus being on how you can apply machine learning (with Python programs underpinning your models) to the real world. The content is created and delivered by Saeed Aghabozorgi, who’s a senior data scientist at IBM, meaning it comes direct from somebody who understands precisely how machine learning is applied in practical terms.

Key Topics Covered

  • Python programming in the context of creating machine learning models
  • The theory and application of both supervised and unsupervised learning
  • An introduction to the most common machine learning algorithms
  • Real-world examples of how machine learning is already impacting society

Certificate Details

In return for five weeks of your time (estimated study – four to five hours per week) you’ll earn an IBM “skill badge.” This online credential verifies that you’ve completed the course and can be shared on social media profiles. The course is also part of IBM’s Data Science Professional Certificate Program, making it a piece of a larger jigsaw puzzle of free AI courses that you can complete over the course of a year to get an IBM certificate.

Course 3 – Supervised Machine Learning: Regression and Classification (DeepLearning.AI via Coursera)

You’re getting into specialization territory with this course, which serves as the first of several that make up DeepLearning.AI’s Machine Learning Specialization certificate. It’s a completely online course that allows you to reset deadlines to suit your schedule and takes about 33 hours of studying to complete. Sadly, it’s only available in English (at the time of writing), which may make it less accessible to non-English speakers.

Key Topics Covered

  • A wide-spanning introduction to the various types of machine learning
  • Explanations of the best practices for AI implementation currently used in major Silicon Valley companies
  • Several mathematical and statistical concepts, such as linear regression
  • Practical examples and project work for building predictive machine learning models

Certificate Details

Coursera provides its own shareable certificates to anybody who completes this course, with those certificates being shareable on social media and printable for your CV. It’s also worth noting that this course is part of a wider three-course program. Combine it with DeepLearning.AI’s Advanced Learning Algorithms and Unsupervised Learning and Recommender Systems to get two more course-specific certificates and a certificate for completing all three courses.

Course 4 – Learn With Google AI (Google)

Learn with Google AI is less a dedicated course and more a collection of different modules (and even competitions) designed to help you get to grips with AI. Think of it like a resource bank, only it incorporates practical exercises as well as theoretical information. Beyond the courses themselves, you’ll find a useful glossary and some guides for how AI can apply to environmental and social courses.

Key Topics Covered

  • Theoretical modules covering machine learning, neural networks, and the ethics behind AI
  • Hands-on tutorials that give you practical experience with the course content
  • Real-world examples of how Google incorporates AI into what it does
  • Competitions that allow you to test your skills against other participants

Certificate Details

Learn with Google AI isn’t a traditionally structured course, and that’s reflected in the lack of certification for completing the courses in this resource bank. It’s better to think of these courses as free primers that equip you with the knowledge you need to ace other free (or paid) AI courses.

Factors to Consider When Choosing an AI Course

The price is certainly right with a free AI course, but you’re still investing valuable time into whichever program you choose. Think about the following to ensure you spend that time wisely:

  • Course content – Though many artificial intelligence free course will cover the basic concepts underpinning AI, you want to know that you’re going somewhere with what you learn. Think about why you’re studying AI and whether the course will move you closer to your goals.
  • Course duration and flexibility – Online courses come with a key advantage over traditional programs – you control your studying. That flexibility allows you to fit your studies around your life, though you still have deliverables (and sometimes tests) you need to complete.
  • Instructor credentials – With free courses, the certification you get isn’t as immediately prestigious as one you’d receive from a paid course. A respected instructor can add that prestige. Research the background of whoever creates and delivers the course, specifically checking their reputation as a teacher and experiences in the AI industry.
  • Community support and resources – Given that most free AI courses focus on self-learning, you need to know that there are people (or resources) around to help when you get stuck. No learner is an island. If there are other students and instructors around to offer guidance, you have a course that you’re more likely to pass.
  • Certificate value – As touched upon earlier, the value of your certificate plays a role in your decision, with specific attention being paid to how employers will see that certificate on your CV. A respected instructor or a course delivered by a major brand (think Google or IBM) adds credibility compared to courses delivered by nameless and faceless individuals.

Tips for Successfully Completing an AI Course Online

No athlete gets a gold medal for running half a race, and the same applies to students who don’t complete the courses they start. Use these tips to see you through when the going gets tough:

  • Set clear goals for yourself, which inform the course you choose and help to motivate you if you start feeling discouraged when struggling with the material.
  • Dedicate time to learning both in the context of your course and by parsing out personal time for practice.
  • Engage with the community that’s evolved around the course to learn directly from peers and qualified professionals.
  • Never be afraid of seeking help when needed, as you’re learning some complex concepts that are all too easy to misinterpret.
  • Take every opportunity you can find to apply the theoretical concepts you learn in real-world scenarios.

Study AI Courses Free Online

A free AI course is never going to be a direct substitute for a paid course delivered by a recognized institution. But it doesn’t have to be. Free courses can set you up with general skills that you can apply in your existing workplace, in addition to helping you lay a foundation for future study. And in some cases (such as with courses offered directly by major AI players) you’ll get a certification that actually means something to employers.

AI is going to be so much more than a part of future technology. It’ll be the bedrock on which everything to come is built. Your efforts to expand your knowledge in the field will help you become one of the people who lay that bedrock. The sooner you start learning (and applying) AI, the better your position will be when the AI revolution truly takes hold.

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Il Sole 24 Ore: Integrating Artificial Intelligence into the Enterprise – Challenges and Opportunities for CEOs and Management
OPIT - Open Institute of Technology
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Apr 14, 2025 6 min read

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Expert Pierluigi Casale analyzes the adoption of AI by companies, the ethical and regulatory challenges and the differentiated approach between large companies and SMEs

By Gianni Rusconi

Easier said than done: to paraphrase the well-known proverb, and to place it in the increasingly large collection of critical issues and opportunities related to artificial intelligence, the task that CEOs and management have to adequately integrate this technology into the company is indeed difficult. Pierluigi Casale, professor at OPIT (Open Institute of Technology, an academic institution founded two years ago and specialized in the field of Computer Science) and technical consultant to the European Parliament for the implementation and regulation of AI, is among those who contributed to the definition of the AI ​​Act, providing advice on aspects of safety and civil liability. His task, in short, is to ensure that the adoption of artificial intelligence (primarily within the parliamentary committees operating in Brussels) is not only efficient, but also ethical and compliant with regulations. And, obviously, his is not an easy task.

The experience gained over the last 15 years in the field of machine learning and the role played in organizations such as Europol and in leading technology companies are the requirements that Casale brings to the table to balance the needs of EU bodies with the pressure exerted by American Big Tech and to preserve an independent approach to the regulation of artificial intelligence. A technology, it is worth remembering, that implies broad and diversified knowledge, ranging from the regulatory/application spectrum to geopolitical issues, from computational limitations (common to European companies and public institutions) to the challenges related to training large-format language models.

CEOs and AI

When we specifically asked how CEOs and C-suites are “digesting” AI in terms of ethics, safety and responsibility, Casale did not shy away, framing the topic based on his own professional career. “I have noticed two trends in particular: the first concerns companies that started using artificial intelligence before the AI ​​Act and that today have the need, as well as the obligation, to adapt to the new ethical framework to be compliant and avoid sanctions; the second concerns companies, like the Italian ones, that are only now approaching this topic, often in terms of experimental and incomplete projects (the expression used literally is “proof of concept”, ed.) and without these having produced value. In this case, the ethical and regulatory component is integrated into the adoption process.”

In general, according to Casale, there is still a lot to do even from a purely regulatory perspective, due to the fact that there is not a total coherence of vision among the different countries and there is not the same speed in implementing the indications. Spain, in this regard, is setting an example, having established (with a royal decree of 8 November 2023) a dedicated “sandbox”, i.e. a regulatory experimentation space for artificial intelligence through the creation of a controlled test environment in the development and pre-marketing phase of some artificial intelligence systems, in order to verify compliance with the requirements and obligations set out in the AI ​​Act and to guide companies towards a path of regulated adoption of the technology.

Read the full article below (in Italian):

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The Lucky Future: How AI Aims to Change Everything
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Apr 10, 2025 7 min read

There is no question that the spread of artificial intelligence (AI) is having a profound impact on nearly every aspect of our lives.

But is an AI-powered future one to be feared, or does AI offer the promise of a “lucky future.”

That “lucky future” prediction comes from Zorina Alliata, principal AI Strategist at Amazon and AI faculty member at Georgetown University and the Open Institute of Technology (OPIT), in her recent webinar “The Lucky Future: How AI Aims to Change Everything” (February 18, 2025).

However, according to Alliata, such a future depends on how the technology develops and whether strategies can be implemented to mitigate the risks.

How AI Aims to Change Everything

For many people, AI is already changing the way they work. However, more broadly, AI has profoundly impacted how we consume information.

From the curation of a social media feed and the summary answer to a search query from Gemini at the top of your Google results page to the AI-powered chatbot that resolves your customer service issues, AI has quickly and quietly infiltrated nearly every aspect of our lives in the past few years.

While there have been significant concerns recently about the possibly negative impact of AI, Alliata’s “lucky future” prediction takes these fears into account. As she detailed in her webinar, a future with AI will have to take into consideration:

  • Where we are currently with AI and future trajectories
  • The impact AI is having on the job landscape
  • Sustainability concerns and ethical dilemmas
  • The fundamental risks associated with current AI technology

According to Alliata, by addressing these risks, we can craft a future in which AI helps individuals better align their needs with potential opportunities and limitations of the new technology.

Industry Applications of AI

While AI has been in development for decades, Alliata describes a period known as the “AI winter” during which educators like herself studied AI technology, but hadn’t arrived at a point of practical applications. Contributing to this period of uncertainty were concerns over how to make AI profitable as well.

That all changed about 10-15 years ago when machine learning (ML) improved significantly. This development led to a surge in the creation of business applications for AI. Beginning with automation and robotics for repetitive tasks, the technology progressed to data analysis – taking a deep dive into data and finding not only new information but new opportunities as well.

This further developed into generative AI capable of completing creative tasks. Generative AI now produces around one billion words per day, compared to the one trillion produced by humans.

We are now at the stage where AI can complete complex tasks involving multiple steps. In her webinar, Alliata gave the example of a team creating storyboards and user pathways for a new app they wanted to develop. Using photos and rough images, they were able to use AI to generate the code for the app, saving hundreds of hours of manpower.

The next step in AI evolution is Artificial General Intelligence (AGI), an extremely autonomous level of AI that can replicate or in some cases exceed human intelligence. While the benefits of such technology may readily be obvious to some, the industry itself is divided as to not only whether this form of AI is close at hand or simply unachievable with current tools and technology, but also whether it should be developed at all.

This unpredictability, according to Alliata, represents both the excitement and the concerns about AI.

The AI Revolution and the Job Market

According to Alliata, the job market is the next area where the AI revolution can profoundly impact our lives.

To date, the AI revolution has not resulted in widespread layoffs as initially feared. Instead of making employees redundant, many jobs have evolved to allow them to work alongside AI. In fact, AI has also created new jobs such as AI prompt writer.

However, the prediction is that as AI becomes more sophisticated, it will need less human support, resulting in a greater job churn. Alliata shared statistics from various studies predicting as many as 27% of all jobs being at high risk of becoming redundant from AI and 40% of working hours being impacted by language learning models (LLMs) like Chat GPT.

Furthermore, AI may impact some roles and industries more than others. For example, one study suggests that in high-income countries, 8.5% of jobs held by women were likely to be impacted by potential automation, compared to just 3.9% of jobs held by men.

Is AI Sustainable?

While Alliata shared the many ways in which AI can potentially save businesses time and money, she also highlighted that it is an expensive technology in terms of sustainability.

Conducting AI training and processing puts a heavy strain on central processing units (CPUs), requiring a great deal of energy. According to estimates, Chat GPT 3 alone uses as much electricity per day as 121 U.S. households in an entire year. Gartner predicts that by 2030, AI could consume 3.5% of the world’s electricity.

To reduce the energy requirements, Alliata highlighted potential paths forward in terms of hardware optimization, such as more energy-efficient chips, greater use of renewable energy sources, and algorithm optimization. For example, models that can be applied to a variety of uses based on prompt engineering and parameter-efficient tuning are more energy-efficient than training models from scratch.

Risks of Using Generative AI

While Alliata is clearly an advocate for the benefits of AI, she also highlighted the risks associated with using generative AI, particularly LLMs.

  • Uncertainty – While we rely on AI for answers, we aren’t always sure that the answers provided are accurate.
  • Hallucinations – Technology designed to answer questions can make up facts when it does not know the answer.
  • Copyright – The training of LLMs often uses copyrighted data for training without permission from the creator.
  • Bias – Biased data often trains LLMs, and that bias becomes part of the LLM’s programming and production.
  • Vulnerability – Users can bypass the original functionality of an LLM and use it for a different purpose.
  • Ethical Risks – AI applications pose significant ethical risks, including the creation of deepfakes, the erosion of human creativity, and the aforementioned risks of unemployment.

Mitigating these risks relies on pillars of responsibility for using AI, including value alignment of the application, accountability, transparency, and explainability.

The last one, according to Alliata, is vital on a human level. Imagine you work for a bank using AI to assess loan applications. If a loan is denied, the explanation you give to the customer can’t simply be “Because the AI said so.” There needs to be firm and explainable data behind the reasoning.

OPIT’s Masters in Responsible Artificial Intelligence explores the risks and responsibilities inherent in AI, as well as others.

A Lucky Future

Despite the potential risks, Alliata concludes that AI presents even more opportunities and solutions in the future.

Information overload and decision fatigue are major challenges today. Imagine you want to buy a new car. You have a dozen features you desire, alongside hundreds of options, as well as thousands of websites containing the relevant information. AI can help you cut through the noise and narrow the information down to what you need based on your specific requirements.

Alliata also shared how AI is changing healthcare, allowing patients to understand their health data, make informed choices, and find healthcare professionals who meet their needs.

It is this functionality that can lead to the “lucky future.” Personalized guidance based on an analysis of vast amounts of data means that each person is more likely to make the right decision with the right information at the right time.

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