According to Statista, the U.S. cloud computing industry generated about $206 billion in revenue in 2022. Expand that globally, and the industry has a value of $483.98 billion. Growth is on the horizon, too, with Grand View Research stating that the various types of cloud computing will achieve a compound annual growth rate (CAGR) of 14.1% between 2023 and 2030.

The simple message is that cloud computing applications are big business.

But that won’t mean much to you if you don’t understand the basics of cloud computing infrastructure and how it all works. This article digs into the cloud computing basics so you can better understand what it means to deliver services via the cloud.

The Cloud Computing Definition

Let’s answer the key question immediately – what is cloud computing?

Microsoft defines cloud computing as the delivery of any form of computing services, such as storage or software, over the internet. Taking software as an example, cloud computing allows you to use a company’s software online rather than having to buy it as a standalone package that you install locally on your computer.

For the super dry definition, cloud computing is a model of computing that provides shared computer processing resources and data to computers and other devices on demand over the internet.

Cloud Computing Meaning

Though the cloud computing basics are pretty easy to grasp – you get services over the internet – what it means in a practical context is less clear.

In the past, businesses and individuals needed to buy and install software locally on their computers or servers. This is the typical ownership model. You hand over your money for a physical product, which you can use as you see fit.

You don’t purchase a physical product when using software via the cloud. You also don’t install that product, whatever it may be, physically on your computer. Instead, you receive the services managed directly by the provider, be they storage, software, analytics, or networking, over the internet. You (and your team) usually install a client that connects to the vendor’s servers, which contain all the necessary computational, processing, and storage power.

What Is Cloud Computing With Examples?

Perhaps a better way to understand the concept is with some cloud computing examples. These should give you an idea of what cloud computing looks like in practice:

  • Google Drive – By integrating the Google Docs suite and its collaborative tools, Google Drive lets you create, save, edit, and share files remotely via the internet.
  • Dropbox – The biggest name in cloud storage offers a pay-as-you-use service that enables you to increase your available storage space (or decrease it) depending on your needs.
  • Amazon Web Services (AWS) – Built specifically for coders and programmers, AWS offers access to off-site remote servers.
  • Microsoft Azure – Microsoft markets Azure as the only “consistent hybrid cloud.” This means Azure allows a company to digitize and modernize their existing infrastructure and make it available over the cloud.
  • IBM Cloud – This service incorporates over 170 services, ranging from simple databases to the cloud servers needed to run AI programs.
  • Salesforce – As the biggest name in the customer relationship management space, Salesforce is one of the biggest cloud computing companies. At the most basic level, it lets you maintain databases filled with details about your customers.

Common Cloud Computing Applications

Knowing what cloud computing is won’t help you much if you don’t understand its use cases. Here are a few ways you could use the cloud to enhance your work or personal life:

  • Host websites without needing to keep on-site servers.
  • Store files and data remotely, as you would with Dropbox or Salesforce. Most of these providers also provide backup services for disaster recovery.
  • Recover lost data with off-site storage facilities that update themselves in real-time.
  • Manage a product’s entire development cycle across one workflow, leading to easier bug tracking and fixing alongside quality assurance testing.
  • Collaborate easily using platforms like Google Drive and Dropbox, which allow workers to combine forces on projects as long as they maintain an internet connection.
  • Stream media, especially high-definition video, with cloud setups that provide the resources that an individual may not have built into a single device.

The Basics of Cloud Computing

With the general introduction to cloud computing and its applications out of the way, let’s get down to the technical side. The basics of cloud computing are split into five categories:

  • Infrastructure
  • Services
  • Benefits
  • Types
  • Challenges

Cloud Infrastructure

The interesting thing about cloud infrastructure is that it simulates a physical build. You’re still using the same hardware and applications. Servers are in play, as is networking. But you don’t have the physical hardware at your location because it’s all off-site and stored, maintained, and updated by the cloud provider. You get access to the hardware, and the services it provides, via your internet connection.

So, you have no physical hardware to worry about besides the device you’ll use to access the cloud service.

Off-site servers handle storage, database management, and more. You’ll also have middleware in play, facilitating communication between your device and the cloud provider’s servers. That middleware checks your internet connection and access rights. Think of it like a bridge that connects seemingly disparate pieces of software so they can function seamlessly on a system.

Services

Cloud services are split into three categories:

Infrastructure as a Service (IaaS)

In a traditional IT setup, you have computers, servers, data centers, and networking hardware all combined to keep the front-end systems (i.e., your computers) running. Buying and maintaining that hardware is a huge cost burden for a business.

IaaS offers access to IT infrastructure, with scalability being a critical component, without forcing an IT department to invest in costly hardware. Instead, you can access it all via an internet connection, allowing you to virtualize traditionally physical setups.

Platform as a Service (PaaS)

Imagine having access to an entire IT infrastructure without worrying about all the little tasks that come with it, such as maintenance and software patching. After all, those small tasks build up, which is why the average small business spends an average of 6.9% of its revenue on dealing with IT systems each year.

PaaS reduces those costs significantly by giving you access to cloud services that manage maintenance and patching via the internet. On the simplest level, this may involve automating software updates so you don’t have to manually check when software is out of date.

Software as a Service (SaaS)

If you have a rudimentary understanding of cloud computing, the SaaS model is the one you are likely to understand the most. A cloud provider builds software and makes it available over the internet, with the user paying for access to that software in the form of a subscription. As long as you keep paying your monthly dues, you get access to the software and any updates or patches the service provider implements.

It’s with SaaS that we see the most obvious evolution of the traditional IT model. In the past, you’d pay a one-time fee to buy a piece of software off the shelf, which you then install and maintain yourself. SaaS gives you constant access to the software, its updates, and any new versions as long as you keep paying your subscription. Compare the standalone versions of Microsoft Office with Microsoft Office 365, especially in their range of options, tools, and overall costs.

Benefits of Cloud Computing

The traditional model of buying a thing and owning it worked for years. So, you may wonder why cloud computing services have overtaken traditional models, particularly on the software side of things. The reason is that cloud computing offers several advantages over the old ways of doing things:

  • Cost savings – Cloud models allow companies to spread their spending over the course of a year. It’s the difference between spending $100 on a piece of software versus spending $10 per month to access it. Sure, the one-off fee ends up being less, but paying $10 per month doesn’t sting your bank balance as much.
  • Scalability – Linking directly to cost savings, you don’t need to buy every element of a software to access the features you need when using cloud services. You pay for what you use and increase the money you spend as your business scales and you need deeper access.
  • Mobility – Cloud computing allows you to access documents and services anywhere. Where before, you were tied to your computer desk if you wanted to check or edit a document, you can now access that document on almost any device.
  • Flexibility – Tied closely to mobility, the flexibility that comes from cloud computing is great for users. Employees can head out into the field, access the services they need to serve customers, and send information back to in-house workers or a customer relationship management (CRM) system.
  • Reliability – Owning physical hardware means having to deal with the many problems that can affect that hardware. Malfunctions, viruses, and human error can all compromise a network. Cloud service providers offer reliability based on in-depth expertise and more resources dedicated to their hardware setups.
  • Security – The done-for-you aspect of cloud computing, particularly concerning maintenance and updates, means one less thing for a business to worry about. It also absorbs some of the costs of hardware and IT maintenance personnel.

Types of Cloud Computing

The types of cloud computing are as follows:

  • Public Cloud – The cloud provider manages all hardware and software related to the service it provides to users.
  • Private Cloud – An organization develops its suite of services, all managed via the cloud but only accessible to group members.
  • Hybrid Cloud – Combines a public cloud with on-premises infrastructure, allowing applications to move between each.
  • Community Cloud – While the community cloud has many similarities to a public cloud, it’s restricted to only servicing a limited number of users. For example, a banking service may only get offered to the banking community.

Challenges of Cloud Computing

Many a detractor of cloud computing notes that it isn’t as issue-proof as it may seem. The challenges of cloud computing may outweigh its benefits for some:

  • Security issues related to cloud computing include data privacy, with cloud providers obtaining access to any sensitive information you store on their servers.
  • As more services switch over to the cloud, managing the costs related to every subscription you have can feel like trying to navigate a spider’s web of software.
  • Just because you’re using a cloud-based service, that doesn’t mean said service handles compliance for you.
  • If you don’t perfectly follow a vendor’s terms of service, they can restrict your access to their cloud services remotely. You don’t own anything.
  • You can’t do anything if a service provider’s servers go down. You have to wait for them to fix the issue, leaving you stuck without access to the software for which you’re paying.
  • You can’t call a third party to resolve an issue your systems encounter with the cloud service because the provider is the only one responsible for their product.
  • Changing cloud providers and migrating data can be challenging, so even if one provider doesn’t work well, companies may hesitate to look for other options due to sunk costs.

Cloud Computing Is the Present and Future

For all of the challenges inherent in the cloud computing model, it’s clear that it isn’t going anywhere. Techjury tells us that about 57% of companies moved, or were in the process of moving, their workloads to cloud services in 2022.

That number will only increase as cloud computing grows and develops.

So, let’s leave you with a short note on cloud computing. It’s the latest step in the constant evolution of how tech companies offer their services to users. Questions of ownership aside, it’s a model that students, entrepreneurs, and everyday people must understand.

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Agenda Digitale: Generative AI in the Enterprise – A Guide to Conscious and Strategic Use
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Mar 31, 2025 6 min read

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By Zorina Alliata, Professor of Responsible Artificial Intelligence e Digital Business & Innovation at OPIT – Open Institute of Technology

Integrating generative AI into your business means innovating, but also managing risks. Here’s how to choose the right approach to get value

The adoption of generative AI in the enterprise is growing rapidly, bringing innovation to decision-making, creativity and operations. However, to fully exploit its potential, it is essential to define clear objectives and adopt strategies that balance benefits and risks.

Over the course of my career, I have been fortunate to experience firsthand some major technological revolutions – from the internet boom to the “renaissance” of artificial intelligence a decade ago with machine learning.

However, I have never seen such a rapid rate of adoption as the one we are experiencing now, thanks to generative AI. Although this type of AI is not yet perfect and presents significant risks – such as so-called “hallucinations” or the possibility of generating toxic content – ​​it fills a real need, both for people and for companies, generating a concrete impact on communication, creativity and decision-making processes.

Defining the Goals of Generative AI in the Enterprise

When we talk about AI, we must first ask ourselves what problems we really want to solve. As a teacher and consultant, I have always supported the importance of starting from the specific context of a company and its concrete objectives, without inventing solutions that are as “smart” as they are useless.

AI is a formidable tool to support different processes: from decision-making to optimizing operations or developing more accurate predictive analyses. But to have a significant impact on the business, you need to choose carefully which task to entrust it with, making sure that the solution also respects the security and privacy needs of your customers .

Understanding Generative AI to Adopt It Effectively

A widespread risk, in fact, is that of being guided by enthusiasm and deploying sophisticated technology where it is not really needed. For example, designing a system of reviews and recommendations for films requires a certain level of attention and consumer protection, but it is very different from an X-ray reading service to diagnose the presence of a tumor. In the second case, there is a huge ethical and medical risk at stake: it is necessary to adapt the design, control measures and governance of the AI ​​to the sensitivity of the context in which it will be used.

The fact that generative AI is spreading so rapidly is a sign of its potential and, at the same time, a call for caution. This technology manages to amaze anyone who tries it: it drafts documents in a few seconds, summarizes or explains complex concepts, manages the processing of extremely complex data. It turns into a trusted assistant that, on the one hand, saves hours of work and, on the other, fosters creativity with unexpected suggestions or solutions.

Yet, it should not be forgotten that these systems can generate “hallucinated” content (i.e., completely incorrect), or show bias or linguistic toxicity where the starting data is not sufficient or adequately “clean”. Furthermore, working with AI models at scale is not at all trivial: many start-ups and entrepreneurs initially try a successful idea, but struggle to implement it on an infrastructure capable of supporting real workloads, with adequate governance measures and risk management strategies. It is crucial to adopt consolidated best practices, structure competent teams, define a solid operating model and a continuous maintenance plan for the system.

The Role of Generative AI in Supporting Business Decisions

One aspect that I find particularly interesting is the support that AI offers to business decisions. Algorithms can analyze a huge amount of data, simulating multiple scenarios and identifying patterns that are elusive to the human eye. This allows to mitigate biases and distortions – typical of exclusively human decision-making processes – and to predict risks and opportunities with greater objectivity.

At the same time, I believe that human intuition must remain key: data and numerical projections offer a starting point, but context, ethics and sensitivity towards collaborators and society remain elements of human relevance. The right balance between algorithmic analysis and strategic vision is the cornerstone of a responsible adoption of AI.

Industries Where Generative AI Is Transforming Business

As a professor of Responsible Artificial Intelligence and Digital Business & Innovation, I often see how some sectors are adopting AI extremely quickly. Many industries are already transforming rapidly. The financial sector, for example, has always been a pioneer in adopting new technologies: risk analysis, fraud prevention, algorithmic trading, and complex document management are areas where generative AI is proving to be very effective.

Healthcare and life sciences are taking advantage of AI advances in drug discovery, advanced diagnostics, and the analysis of large amounts of clinical data. Sectors such as retail, logistics, and education are also adopting AI to improve their processes and offer more personalized experiences. In light of this, I would say that no industry will be completely excluded from the changes: even “humanistic” professions, such as those related to medical care or psychological counseling, will be able to benefit from it as support, without AI completely replacing the relational and care component.

Integrating Generative AI into the Enterprise: Best Practices and Risk Management

A growing trend is the creation of specialized AI services AI-as-a-Service. These are based on large language models but are tailored to specific functionalities (writing, code checking, multimedia content production, research support, etc.). I personally use various AI-as-a-Service tools every day, deriving benefits from them for both teaching and research. I find this model particularly advantageous for small and medium-sized businesses, which can thus adopt AI solutions without having to invest heavily in infrastructure and specialized talent that are difficult to find.

Of course, adopting AI technologies requires companies to adopt a well-structured risk management strategy, covering key areas such as data protection, fairness and lack of bias in algorithms, transparency towards customers, protection of workers, definition of clear responsibilities regarding automated decisions and, last but not least, attention to environmental impact. Each AI model, especially if trained on huge amounts of data, can require significant energy consumption.

Furthermore, when we talk about generative AI and conversational models , we add concerns about possible inappropriate or harmful responses (so-called “hallucinations”), which must be managed by implementing filters, quality control and continuous monitoring processes. In other words, although AI can have disruptive and positive effects, the ultimate responsibility remains with humans and the companies that use it.

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Medium: First cohort of students set to graduate from Open Institute of Technology
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Mar 31, 2025 4 min read

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  • Medium, published on March 24th, 2025

By Alexandre Lopez

The first ever cohort will graduate from Open Institute of Technology (OPIT) on 8th March 2025, with 40 students receiving a Master of Science degree in Applied Data Science and AI.

OPIT was launched two years ago by renowned edtech entrepreneur Riccardo Ocleppo and Prof. Francesco Profumo (former minister of education in Italy), who witnessed the growing tech skills gap and wanted to combat it directly through creating a brand-new, accredited academic institution focused on innovative BSc and MSc degrees in the field of Technology.

The higher education institution has grown since its initial launch. Having started with just two degrees on offer — BSc in Modern Computer Science and an MSc in Applied Data Science and Artificial Intelligence — OPIT now offers two bachelor’s and four master’s degrees in a range of areas, such as Computer Science, Digital Business, Artificial Intelligence and Enterprise Cybersecurity.

Students at OPIT can learn from a wide range of professors who combine academic and professional expertise in software engineering, cloud computing, AI, cybersecurity, and much more. The institution operates on a fully remote system, with over 300 students tuning in from 78 countries around the world.

80% of OPIT’s students are already working professionals who are currently employed at top companies across many industries. They are in global tech firms like Accenture, Cisco, and Broadcom and financial companies such as UBS, PwC, Deloitte, and First Bank of Nigeria. Some are leading innovation at Dynatrace and Leonardo, while others focus on sustainability and social impact with Too Good To Go, Caritas, and the Pharo Foundation. From AI and software development to healthcare and international organizations like NATO and the United Nations Mine Action Service (UNMAS), OPIT alumni are making a real difference in the world.

OPIT is working on the development of the expansion of our current academic offerings, new courses, doctoral programs, applied research, and technology transfer initiatives with companies.

Once in the program, students have flexible options to complete their studies faster (by studying during the summer) or extend their studies longer than the standard duration. Every OPIT degree ends with a “capstone project”, providing them with real-life experiences in relevant businesses and industries. Some examples of capstone projects include “AI in Anti-Money Laundering: Leveraging AI to combat financial crime,” or “Predictive Modeling for Climate Disasters: Using AI to anticipate climate-related emergencies.”

The graduation on March 8th marks a pivotal moment for OPIT.

“The success of this first class of graduates marks a significant milestone for OPIT and reinforces our mission: to provide high-quality, globally accessible tech education that meets the ever-evolving demands of the job market,” said Riccardo Ocleppo, founder of OPIT.

“In just two years, we have built a dynamic and highly professional learning environment, attracting students from all over the world and connecting them with leading companies.”

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