Any tendency or behavior of a consumer in the purchasing process in a certain period is known as customer behavior. For example, the last two years saw an unprecedented rise in online shopping. Such trends must be analyzed, but this is a nightmare for companies that try to take on the task manually. They need a way to speed up the project and make it more accurate.
Enter machine learning algorithms. Machine learning algorithms are methods AI programs use to complete a particular task. In most cases, they predict outcomes based on the provided information.
Without machine learning algorithms, customer behavior analyses would be a shot in the dark. These models are essential because they help enterprises segment their markets, develop new offerings, and perform time-sensitive operations without making wild guesses.
We’ve covered the definition and significance of machine learning, which only scratches the surface of this concept. The following is a detailed overview of the different types, models, and challenges of machine learning algorithms.
Types of Machine Learning Algorithms
A natural way to kick our discussion into motion is to dissect the most common types of machine learning algorithms. Here’s a brief explanation of each model, along with a few real-life examples and applications.
Supervised Learning
You can come across “supervised learning” at every corner of the machine learning realm. But what is it about, and where is it used?
Definition and Examples
Supervised machine learning is like supervised classroom learning. A teacher provides instructions, based on which students perform requested tasks.
In a supervised algorithm, the teacher is replaced by a user who feeds the system with input data. The system draws on this data to make predictions or discover trends, depending on the purpose of the program.
There are many supervised learning algorithms, as illustrated by the following examples:
- Decision trees
- Linear regression
- Gaussian Naïve Bayes
Applications in Various Industries
When supervised machine learning models were invented, it was like discovering the Holy Grail. The technology is incredibly flexible since it permeates a range of industries. For example, supervised algorithms can:
- Detect spam in emails
- Scan biometrics for security enterprises
- Recognize speech for developers of speech synthesis tools
Unsupervised Learning
On the other end of the spectrum of machine learning lies unsupervised learning. You can probably already guess the difference from the previous type, so let’s confirm your assumption.
Definition and Examples
Unsupervised learning is a model that requires no training data. The algorithm performs various tasks intuitively, reducing the need for your input.
Machine learning professionals can tap into many different unsupervised algorithms:
- K-means clustering
- Hierarchical clustering
- Gaussian Mixture Models
Applications in Various Industries
Unsupervised learning models are widespread across a range of industries. Like supervised solutions, they can accomplish virtually anything:
- Segment target audiences for marketing firms
- Grouping DNA characteristics for biology research organizations
- Detecting anomalies and fraud for banks and other financial enterprises
Reinforcement Learning
How many times have your teachers rewarded you for a job well done? By doing so, they reinforced your learning and encouraged you to keep going.
That’s precisely how reinforcement learning works.
Definition and Examples
Reinforcement learning is a model where an algorithm learns through experimentation. If its action yields a positive outcome, it receives an award and aims to repeat the action. Acts that result in negative outcomes are ignored.
If you want to spearhead the development of a reinforcement learning-based app, you can choose from the following algorithms:
- Markov Decision Process
- Bellman Equations
- Dynamic programming
Applications in Various Industries
Reinforcement learning goes hand in hand with a large number of industries. Take a look at the most common applications:
- Ad optimization for marketing businesses
- Image processing for graphic design
- Traffic control for government bodies
Deep Learning
When talking about machine learning algorithms, you also need to go through deep learning.
Definition and Examples
Surprising as it may sound, deep learning operates similarly to your brain. It’s comprised of at least three layers of linked nodes that carry out different operations. The idea of linked nodes may remind you of something. That’s right – your brain cells.
You can find numerous deep learning models out there, including these:
- Recurrent neural networks
- Deep belief networks
- Multilayer perceptrons
Applications in Various Industries
If you’re looking for a flexible algorithm, look no further than deep learning models. Their ability to help businesses take off is second-to-none:
- Creating 3D characters in video gaming and movie industries
- Visual recognition in telecommunications
- CT scans in healthcare
Popular Machine Learning Algorithms
Our guide has already listed some of the most popular machine-learning algorithms. However, don’t think that’s the end of the story. There are many other algorithms you should keep in mind if you want to gain a better understanding of this technology.
Linear Regression
Linear regression is a form of supervised learning. It’s a simple yet highly effective algorithm that can help polish any business operation in a heartbeat.
Definition and Examples
Linear regression aims to predict a value based on provided input. The trajectory of the prediction path is linear, meaning it has no interruptions. The two main types of this algorithm are:
- Simple linear regression
- Multiple linear regression
Applications in Various Industries
Machine learning algorithms have proved to be a real cash cow for many industries. That especially holds for linear regression models:
- Stock analysis for financial firms
- Anticipating sports outcomes
- Exploring the relationships of different elements to lower pollution
Logistic Regression
Next comes logistic regression. This is another type of supervised learning and is fairly easy to grasp.
Definition and Examples
Logistic regression models are also geared toward predicting certain outcomes. Two classes are at play here: a positive class and a negative class. If the model arrives at the positive class, it logically excludes the negative option, and vice versa.
A great thing about logistic regression algorithms is that they don’t restrict you to just one method of analysis – you get three of these:
- Binary
- Multinomial
- Ordinal
Applications in Various Industries
Logistic regression is a staple of many organizations’ efforts to ramp up their operations and strike a chord with their target audience:
- Providing reliable credit scores for banks
- Identifying diseases using genes
- Optimizing booking practices for hotels
Decision Trees
You need only look out the window at a tree in your backyard to understand decision trees. The principle is straightforward, but the possibilities are endless.
Definition and Examples
A decision tree consists of internal nodes, branches, and leaf nodes. Internal nodes specify the feature or outcome you want to test, whereas branches tell you whether the outcome is possible. Leaf nodes are the so-called end outcome in this system.
The four most common decision tree algorithms are:
- Reduction in variance
- Chi-Square
- ID3
- Cart
Applications in Various Industries
Many companies are in the gutter and on the verge of bankruptcy because they failed to raise their services to the expected standards. However, their luck may turn around if they apply decision trees for different purposes:
- Improving logistics to reach desired goals
- Finding clients by analyzing demographics
- Evaluating growth opportunities
Support Vector Machines
What if you’re looking for an alternative to decision trees? Support vector machines might be an excellent choice.
Definition and Examples
Support vector machines separate your data with surgically accurate lines. These lines divide the information into points close to and far away from the desired values. Based on their proximity to the lines, you can determine the outliers or desired outcomes.
There are as many support vector machines as there are specks of sand on Copacabana Beach (not quite, but the number is still considerable):
- Anova kernel
- RBF kernel
- Linear support vector machines
- Non-linear support vector machines
- Sigmoid kernel
Applications in Various Industries
Here’s what you can do with support vector machines in the business world:
- Recognize handwriting
- Classify images
- Categorize text
Neural Networks
The above deep learning discussion lets you segue into neural networks effortlessly.
Definition and Examples
Neural networks are groups of interconnected nodes that analyze training data previously provided by the user. Here are a few of the most popular neural networks:
- Perceptrons
- Convolutional neural networks
- Multilayer perceptrons
- Recurrent neural networks
Applications in Various Industries
Is your imagination running wild? That’s good news if you master neural networks. You’ll be able to utilize them in countless ways:
- Voice recognition
- CT scans
- Commanding unmanned vehicles
- Social media monitoring
K-means Clustering
The name “K-means” clustering may sound daunting, but no worries – we’ll break down the components of this algorithm into bite-sized pieces.
Definition and Examples
K-means clustering is an algorithm that categorizes data into a K-number of clusters. The information that ends up in the same cluster is considered related. Anything that falls beyond the limit of a cluster is considered an outlier.
These are the most widely used K-means clustering algorithms:
- Hierarchical clustering
- Centroid-based clustering
- Density-based clustering
- Distribution-based clustering
Applications in Various Industries
A bunch of industries can benefit from K-means clustering algorithms:
- Finding optimal transportation routes
- Analyzing calls
- Preventing fraud
- Criminal profiling
Principal Component Analysis
Some algorithms start from certain building blocks. These building blocks are sometimes referred to as principal components. Enter principal component analysis.
Definition and Examples
Principal component analysis is a great way to lower the number of features in your data set. Think of it like downsizing – you reduce the number of individual elements you need to manage to streamline overall management.
The domain of principal component analysis is broad, encompassing many types of this algorithm:
- Sparse analysis
- Logistic analysis
- Robust analysis
- Zero-inflated dimensionality reduction
Applications in Various Industries
Principal component analysis seems useful, but what exactly can you do with it? Here are a few implementations:
- Finding patterns in healthcare records
- Resizing images
- Forecasting ROI
Challenges and Limitations of Machine Learning Algorithms
No computer science field comes without drawbacks. Machine learning algorithms also have their fair share of shortcomings:
- Overfitting and underfitting – Overfitted applications fail to generalize training data properly, whereas under-fitted algorithms can’t map the link between training data and desired outcomes.
- Bias and variance – Bias causes an algorithm to oversimplify data, whereas variance makes it memorize training information and fail to learn from it.
- Data quality and quantity – Poor quality, too much, or too little data can render an algorithm useless.
- Computational complexity – Some computers may not have what it takes to run complex algorithms.
- Ethical considerations – Sourcing training data inevitably triggers privacy and ethical concerns.
Future Trends in Machine Learning Algorithms
If we had a crystal ball, it might say that future of machine learning algorithms looks like this:
- Integration with other technologies – Machine learning may be harmonized with other technologies to propel space missions and other hi-tech achievements.
- Development of new algorithms and techniques – As the amount of data grows, expect more algorithms to spring up.
- Increasing adoption in various industries – Witnessing the efficacy of machine learning in various industries should encourage all other industries to follow in their footsteps.
- Addressing ethical and social concerns – Machine learning developers may find a way to source information safely without jeopardizing someone’s privacy.
Machine Learning Can Expand Your Horizons
Machine learning algorithms have saved the day for many enterprises. By polishing customer segmentation, strategic decision-making, and security, they’ve allowed countless businesses to thrive.
With more machine learning breakthroughs in the offing, expect the impact of this technology to magnify. So, hit the books and learn more about the subject to prepare for new advancements.
Related posts
Source:
- IE University – Insights, Published on October 15th, 2024.
By Francesco Derchi
Purpose is a strategic tool for driving innovation, competitive advantage, and addressing AI challenges, writes Francesco Derchi.
Since the early 2000s, technology has dominated discussions among scholars and professionals about global development and economic trends, with the first wave of research regarding the internet’s impact on firms and society focusing on the enabling potential of technologies. The concept of “digital revolution,” as popularized by Nicholas Negroponte, became the new paradigm for broader considerations about the development of the firm’s macro environment, and how businesses could leverage it as an asset for creating competitive advantage. The following wave focused on the convergence of different technologies, such as manufacturing, and included the dynamics of coexistence between humans and machines. From the management side, the major challenges are related to defining effective digital transformation practices that could help to migrate organizations and exploit this new paradigm.
The current technological focus builds on these previous trends, particularly on artificial intelligence and more recently on the emergence of generative AI. The Age of AI is characterized by technology’s power to reshape business and society on a variety of levels. While AI’s pervasive impact is not new for firms, the mainstream adoption of ChatGPT for business purposes and the response to this ready adoption from big tech players like Microsoft, Google, and more recently Apple, shows how AI is reshaping and influencing companies’ strategic priorities.
From a research perspective, AI’s societal impact is inspiring new studies in the field of ethics. Luciano Floridi, now of Yale University, has identified several challenges for AI, characterizing them by global magnitudes like its environmental impact and has identified several challenges for AI security, including intellectual property, privacy, transparency, and accountability. In his work, Floridi underlines the importance of philosophy in defining problems and designing solutions – but it is equally important to consider how these challenges can be addressed at the firm level. What are the tools for managers?
Part of the answer may lie in the increasing and recent focus of management studies around “corporate purpose” and “brand purpose.” This trend represents an important attempt to deepen our understanding of “why to act” (purpose framing) and “how to act” (purpose formalizing and internalizing), while technology management studies address the “what to act” (purpose impacting) question. Furthermore, studies show that corporate purpose is critical for both digital native firms as well as traditional companies undergoing a digital transformation, serving as an important growth engine through purpose-driven innovation. It is therefore fair to ask: can purpose help in addressing any of the AI challenges previously mentioned?
Purpose concepts are not exclusively “cause-related” like CSR and environmental impact. Other types have emerged, such as “competence” (the function of the product) and “culture” (the intent that drives the business). This broadens the consideration of impact types that can help address specific challenges in the age of AI.
Purpose-driven organizations are not new. Take Tesla’s direction “to accelerate the world’s transition to sustainable energy” – it explicitly addresses environmental challenges while defining a business direction that requires constant innovation and leverages multiple converging technologies. The key is to have the purpose formalized and internalized within the company as a concrete drive for growth.
Due to its characteristics, the MTP plays a key role in digital transformation. This necessarily ambitious and long-term vision or goal – the Massive Transformative Purpose – requires firms, particularly those focused on exponential growth, to address emerging accelerating technologies with a purpose-first transformation logic. P&G’s Global Business Services division was able to improve market leadership and gain a competitive advantage over various start-ups and potential disruptors through its “Free up the employee, for free” MTP. This served as a north star for every employee, encouraging them to contribute ideas and best practices to overcome bulky processes and limitations.
My research on MTPs in AI-era firms explores their role in driving innovation to address specific challenges. Results show that the MTP impacts the organization across four dimensions, requiring commitment and synergy from management. Let’s consider these four dimensions by looking at Airbnb:
- Internal Impact: The MTP acts as the organization’s genetic code and guiding philosophy. It is key for leveraging employee motivation, with a strong relationship between purpose, organizational culture, and firm values. Airbnb’s culture of belonging highlights this, with its various purpose-shaping practices, starting with culture-fit interviews delivered during the recruitment process.
- Brand and Market Influence: The MTP contributes directly to building a strong brand and influencing the market. It allows firms to extend beyond functional and symbolic benefits to make the impact of the company on society visible. This involves addressing market demand coherently and consistently. Airbnb’s “Bélo” symbol visually represents this concept of belonging while their MTP features in campaigns like “Wall and Chain: A Story of Breaking Down Walls.”
- Competitive Advantage and Growth: The MTP drives innovation and can lead to superior stock market performance. In digital firms, it’s key in the creation of ecosystems that aggregate leveraged assets and third parties for value creation. The company’s “belong anywhere transformation journey” is a strategic initiative that formalized and interiorized the MTP through various touchpoints for all the different ecosystem members. As Leigh Gallagher details in her 2016 Fortune feature about the company, “When travellers leave their homes, they feel alone. They reach their Airbnb, and they feel accepted and taken care of by their host. They then feel safe to be the same kind of person they are when they’re at home.”
- Core Organization Identity: The MTP is considered part of the core dimension of the organization. More than a goal or business strategy, it is a strategic issue that generates a sense of direction and purpose that affects every part of the organization: internal, external, personality, and expression. This dimension also involves the role of the founder(s) and their personality in shaping the business. At Airbnb, the MTP is often used as a shortcut to explain the firm’s mission and vision. The founders’ approach is pragmatic, and instead of debating differences, time should be spent on execution. At the same time, the personalities of the three founders, Chesky, Gebbia, and Blecharcyzk, are the identity of the firm. They were the first hosts for the platform. Their credibility is key for making Airbnb a trustworthy and coherent proposal in a crowded market.
Executives and leaders of business in the current AI era should embrace three key principles. Be true: Purpose is an essential strategic tool that enables firms to identify and connect with their original selves, decoding their reason for being and embedding it into their identity. Be ambitious: The MTP allows for global impact, confronting major challenges by synthesizing business values and guiding innovation paths to address AI-related issues. Be generous: Purpose allows firms to explicitly address environmental and social issues, taking action on values-based challenges such as transparency, respect for intellectual property, and accountability. By following these principles, organizations and their leaders can maintain their direction and continue to advance in the AI era.
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Source:
- Authority Magazine Medium, Published on September 15th, 2024.
Gaining hands-on experience through projects, internships, and collaborations is vital for understanding how to apply AI in various industries and domains. Use Kaggle or get a free cloud account and start experimenting. You will have projects to discuss at your next interviews.
By David Leichner, CMO at Cybellum
14 min read
Artificial Intelligence is now the leading edge of technology, driving unprecedented advancements across sectors. From healthcare to finance, education to environment, the AI industry is witnessing a skyrocketing demand for professionals. However, the path to creating a successful career in AI is multifaceted and constantly evolving. What does it take and what does one need in order to create a highly successful career in AI?
In this interview series, we are talking to successful AI professionals, AI founders, AI CEOs, educators in the field, AI researchers, HR managers in tech companies, and anyone who holds authority in the realm of Artificial Intelligence to inspire and guide those who are eager to embark on this exciting career path.
As part of this series, we had the pleasure of interviewing Zorina Alliata.
Zorina Alliata is an expert in AI, with over 20 years of experience in tech, and over 10 years in AI itself. As an educator, Zorina Alliata is passionate about learning, access to education and about creating the career you want. She implores us to learn more about ethics in AI, and not to fear AI, but to embrace it.
Thank you so much for joining us in this interview series! Before we dive in, our readers would like to learn a bit about your origin story. Can you share with us a bit about your childhood and how you grew up?
I was born in Romania, and grew up during communism, a very dark period in our history. I was a curious child and my parents, both teachers, encouraged me to learn new things all the time. Unfortunately, in communism, there was not a lot to do for a kid who wanted to learn: there was no TV, very few books and only ones that were approved by the state, and generally very few activities outside of school. Being an “intellectual” was a bad thing in the eyes of the government. They preferred people who did not read or think too much. I found great relief in writing, I have been writing stories and poetry since I was about ten years old. I was published with my first poem at 16 years old, in a national literature magazine.
Can you share with us the ‘backstory’ of how you decided to pursue a career path in AI?
I studied Computer Science at university. By then, communism had fallen and we actually had received brand new PCs at the university, and learned several programming languages. The last year, the fifth year of study, was equivalent with a Master’s degree, and was spent preparing your thesis. That’s when I learned about neural networks. We had a tiny, 5-node neural network and we spent the year trying to teach it to recognize the written letter “A”.
We had only a few computers in the lab running Windows NT, so really the technology was not there for such an ambitious project. We did not achieve a lot that year, but I was fascinated by the idea of a neural network learning by itself, without any programming. When I graduated, there were no jobs in AI at all, it was what we now call “the AI winter”. So I went and worked as a programmer, then moved into management and project management. You can imagine my happiness when, about ten years ago, AI came back to life in the form of Machine Learning (ML).
I immediately went and took every class possible to learn about it. I spent that Christmas holiday coding. The paradigm had changed from when I was in college, when we were trying to replicate the entire human brain. ML was focused on solving one specific problem, optimizing one specific output, and that’s where businesses everywhere saw a benefit. I then joined a Data Science team at GEICO, moved to Capital One as a Delivery lead for their Center for Machine Learning, and then went to Amazon in their AI/ML team.
Can you tell our readers about the most interesting projects you are working on now?
While I can’t discuss work projects due to confidentiality, there are some things I can mention! In the last five years, I worked with global companies to establish an AI strategy and to introduce AI and ML in their organizations. Some of my customers included large farming associations, who used ML to predict when to plant their crops for optimal results; water management companies who used ML for predictive maintenance to maintain their underground pipes; construction companies that used AI for visual inspections of their buildings, and to identify any possible defects and hospitals who used Digital Twins technology to improve patient outcomes and health. It is amazing to see how much AI and ML are already part of our everyday lives, and to recognize some of it in the mundane around us.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful for who helped get you to where you are? Can you share a story about that?
When you are young, there are so many people who step up and help you along the way. I have had great luck with several professors who have encouraged me in school, and an uncle who worked in computers who would take me to his office and let me play around with his machines. I now try to give back and mentor several young people, especially women who are trying to get into the field. I volunteer with AnitaB and Zonta, as well as taking on mentees where I work.
As with any career path, the AI industry comes with its own set of challenges. Could you elaborate on some of the significant challenges you faced in your AI career and how you managed to overcome them?
I think one major challenge in AI is the speed of change. I remember after spending my Christmas holiday learning and coding in R, when I joined the Data Science team at GEICO, I realized the world had moved on and everyone was now coding in Python. So, I had to learn Python very fast, in order to understand what was going on.
It’s the same with research — I try to work on one subject, and four new papers are published every week that move the goal posts. It is very challenging to keep up, but you just have to adapt to continuously learn and let go of what becomes obsolete.
Ok, let’s now move to the main part of our interview about AI. What are the 3 things that most excite you about the AI industry now? Why?
1. Creativity
Generative AI brought us the ability to create amazing images based on simple text descriptions. Entire videos are now possible, and soon, maybe entire movies. I have been working in AI for several years and I never thought creative jobs will be the first to be achieved by AI. I am amazed at the capacity of an algorithms to create images, and to observe the artificial creativity we now see for the first time.
2. Abstraction
I think with the success and immediate mainstream adoption of Generative AI, we saw the great appetite out there for automation and abstraction. No one wants to do boring work and summarizing documents; no one wants to read long websites, they just want the gist of it. If I drive a car, I don’t need to know how the engine works and every equation that the engineers used to build it — I just want my car to drive. The same level of abstraction is now expected in AI. There is a lot of opportunity here in creating these abstractions for the future.
3. Opportunity
I like that we are in the beginning of AI, so there is a lot of opportunity to jump in. Most people who are passionate about it can learn all about AI fully online, in places like Open Institute of Technology. Or they can get experience working on small projects, and then they can apply for jobs. It is great because it gives people access to good jobs and stability in the future.
What are the 3 things that concern you about the AI industry? Why? What should be done to address and alleviate those concerns?
1. Fairness
The large companies that build LLMs spend a lot of energy and money into making them fair. But it is not easy. Us, as humans, are often not fair ourselves. We even have problems agreeing what fairness even means. So, how can we teach the machines to be fair? I think the responsibility stays with us. We can’t simply say “AI did this bad thing.”
2. Regulation
There are some regulations popping up but most are not coordinated or discussed widely. There is controversy, such as regarding the new California bill SB1047, where scientists take different sides of the debate. We need to find better ways to regulate the use and creation of AI, working together as a society, not just in small groups of politicians.
3. Awareness
I wish everyone understood the basics of AI. There is denial, fear, hatred that is created by doomsday misinformation. I wish AI was taught from a young age, through appropriate means, so everyone gets the fundamental principles and understands how to use this great tool in their lives.
For a young person who would like to eventually make a career in AI, which skills and subjects do they need to learn?
I think maybe the right question is: what are you passionate about? Do that, and see how you can use AI to make your job better and more exciting! I think AI will work alongside people in most jobs, as it develops and matures.
But for those who are looking to work in AI, they can choose from a variety of roles as well. We have technical roles like data scientist or machine learning engineer, which require very specialized knowledge and degrees. They learn computing, software engineering, programming, data analysis, data engineering. There are also business roles, for people who understand the technology well but are not writing code. Instead, they define strategies, design solutions for companies, or write implementation plans for AI products and services. There is also a robust AI research domain, where lots of scientists are measuring and analyzing new technology developments.
With Generative AI, new roles appeared, such as Prompt Engineer. We can now talk with the machines in natural language, so speaking good English is all that’s required to find the right conversation.
With these many possible roles, I think if you work in AI, some basic subjects where you can start are:
- Analytics — understand data and how it is stored and governed, and how we get insights from it.
- Logic — understand both mathematical and philosophical logic.
- Fundamentals of AI — read about the history and philosophy of AI, models of thinking, and major developments.
As you know, there are not that many women in the AI industry. Can you advise what is needed to engage more women in the AI industry?
Engaging more women in the AI industry is absolutely crucial if you want to build any successful AI products. In my twenty years career, I have seen changes in the tech industry to address this gender discrepancy. For example, we do well in school with STEM programs and similar efforts that encourage girls to code. We also created mentorship organizations such as AnitaB.org who allow women to connect and collaborate. One place where I think we still lag behind is in the workplace. When I came to the US in my twenties, I was the only woman programmer in my team. Now, I see more women at work, but still not enough. We say we create inclusive work environments, but we still have a long way to go to encourage more women to stay in tech. Policies that support flexible hours and parental leave are necessary, and other adjustments that account for the different lives that women have compared to men. Bias training and challenging stereotypes are also necessary, and many times these are implemented shoddily in organizations.
Ethical AI development is a pressing concern in the industry. How do you approach the ethical implications of AI, and what steps do you believe individuals and organizations should take to ensure responsible and fair AI practices?
Machine Learning and AI learn from data. Unfortunately, lot of our historical data shows strong biases. For example, for a long time, it was perfectly legal to only offer mortgages to white people. The data shows that. If we use this data to train a new model to enhance the mortgage application process, then the model will learn that mortgages should only be offered to white men. That is a bias that we had in the past, but we do not want to learn and amplify in the future.
Generative AI has introduced a new set of fresh risks, the most famous being the “hallucinations.” Generative AI will create new content based on chunks of text it finds in its training data, without an understanding of what the content means. It could repeat something it learned from one Reddit user ten years ago, that could be factually incorrect. Is that piece of information unbiased and fair?
There are many ways we fight for fairness in AI. There are technical tools we can use to offer interpretability and explainability of the actual models used. There are business constraints we can create, such as guardrails or knowledge bases, where we can lead the AI towards ethical answers. We also advise anyone who build AI to use a diverse team of builders. If you look around the table and you see the same type of guys who went to the schools, you will get exactly one original idea from them. If you add different genders, different ages, different tenures, different backgrounds, then you will get ten innovative ideas for your product, and you will have addressed biases you’ve never even thought of.
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