Data permeates almost every aspect of our lives. Trying to make sense of it all is a Herculean endeavor that would take humans years (if not centuries). But fear not; it’s machine learning to the rescue.

Machine learning algorithms can comb through data in a matter of days or even hours, uncovering valuable insights. Many industries have already experienced numerous benefits of these algorithms, yet the field promises to get even bigger and better.

However, we shouldn’t discard humans just yet. They still play an essential role in this process.

Machine learning algorithms couldn’t parse and interpret data correctly without human guidance. As the machine learning field grows, so will the need for skilled data scientists.

One way to acquire the skills necessary to participate in this game-changing field is by taking a machine learning course. When chosen wisely, this course will provide you with crucial theory and invaluable practice to enter the field with a bang or take your knowledge to the next level.

To ensure you choose the best machine learning course, we’ve compiled a list of our top five online picks.

Factors to Consider When Choosing a Machine Learning Course

Just like data, there are tons of courses online. Taking all of them would not be humanly possible. And frankly, not all of these courses would be worth your time. Remember these factors when browsing online learning platforms, and you’ll pick the best machine learning course each time.

Course Content and Curriculum

Shakespeare once said, “Expectation is the root of all heartache.” Believe it or not, this quote will benefit you immensely when choosing an online machine learning course.

Just because a course is named Machine Learning, it doesn’t mean it will be helpful to you. The only way to ensure the course is worth taking is to check its curriculum. Provided the description isn’t misleading, you’ll immediately know whether the course suits your educational and professional needs.

Instructor’s Expertise and Experience

Who teaches the course is as important as what is taught (if not more). Otherwise, you could just pick up a book on machine learning with the same content and try to make sense of it.

So, when a machine learning course piques your interest, check out the instructor.

Are they considered an authority in machine learning? Are they industry veterans?

A quick Google search will tell you all you need to know.

Course Duration and Flexibility

“Can I fully commit to this course?” That is the question to ask yourself before starting a machine learning course.

One look at the course’s description will tell you whether it takes an hour or months to complete. Also, you’ll immediately know if it is self-paced or fixed-timeline.

Hands-On Projects and Real-World Applications

No one can deny the value of theoretical knowledge in a machine learning course. There’s no moving on without understanding machine learning algorithms and underlying principles.

But how will you learn to use those theoretical concepts in practice? That’s right, through hands-on projects and case studies.

Ideally, your chosen course will strike the perfect balance between the two.

Course Reviews and Ratings

Sure, it’s easy to manipulate reviews and ratings. But it’s even easier to spot the fake ones. So, give the rating page a quick read-through, and you should be able to tell if the course is any good.

Certification and Accreditation

Certified and accredited courses are a must for those serious about a career in machine learning. Of course, these courses are rarely free. But if they help you land your dream job, the investment will be well worth it.

Top Picks for the Best Machine Learning Courses

We’ve also considered the above-mentioned factors when choosing our top picks for online machine learning courses. Without further ado, check out the best ones to help you learn or improve machine learning skills.

Supervised Machine Learning: Regression and Classification

This course has a lot of things going for it. It was one of the courses that popularized the entire concept of massive open online courses. And it is taught by none other than Andrew Ng, a pioneer and a visionary leader in machine learning and artificial intelligence (AI). In other words, this course is the gold standard by which every machine learning course is evaluated.

Here are all the important details at a glance:

  • The course is beginner-friendly and features flexible deadlines.
  • It lasts 11 weeks, each covering different machine learning techniques and models (six hours per week).
  • It covers the fundamentals of machine learning and teaches you how to apply them.
  • The skills you will gain include regularization to avoid overfitting, gradient descent, supervised learning, and linear regression.
  • You’ll earn a certificate after completing the course.

The only thing to note about the certificate is that you must sign up for a Coursera membership ($39/€36 a month) to receive it. Otherwise, you can audit the course for free. To apply, you only need to create a Coursera account and press the “Enroll” button.

Machine Learning With Python

Another fan-favorite on Coursera, this machine learning course uses Python (SciPy and scikit-learn libraries). It’s offered by IBM, a company at the forefront of machine learning and AI research.

Here’s what you need to know about this course:

  • The course is beginner-friendly but requires a great deal of calculus knowledge.
  • It’s divided into four weeks, each dedicated to one broad machine learning task (regression, clustering, classification, and their implementation).
  • By the end of the course, you’ll learn the theoretical fundamentals and numerous real-world applications of machine learning.
  • The emphasis is placed on hands-on learning.
  • A certificate is available, provided you apply for a Coursera membership ($39/€36 a month).

A Coursera account is all you need to apply for this course. You can start with a 7-day free trial. You’ll have to pay $39 (approximately €36) a month to continue learning.

Machine Learning Crash Course

Google’s Machine Learning Crash Course is ideal for those who want a fast-paced approach to learning machine learning. This intensive course uses TensorFlow, Google’s popular open-source machine learning framework.

Check out these facts to determine whether this is the best machine learning course for you:

  • You can take this course as a beginner if you read some additional resources before starting.
  • The course consists of 25 lessons that you can complete in 15 hours.
  • Google researchers present the lessons.
  • It perfectly combines theoretical video lectures (machine learning concepts and engineering), real-world case studies, and hands-on exercises.
  • No certificate is issued upon completion.

Enrolling in this course is pretty straightforward – just click the “Start Crash Course” button. The course is free of charge.

Machine Learning A-Z: Hands-On Python & R in Data Science

As its name implies, this Udemy course is pretty comprehensive. Two data scientists teach it, primarily focusing on practical experiences (learning to create machine learning algorithms). If you feel like you’re missing hands-on experience in machine learning, this is the course for you.

Before applying, consider the following information:

  • The course can be beginner-friendly, provided you have solid mathematics knowledge.
  • It consists of video lessons and practical exercises (around 40 hours total).
  • The introductory portion focuses on regression, classification, and clustering models.
  • You’ll receive a certificate of completion.

To gain lifetime access to this course, you’ll need to pay $89.99 (a little over €83). Applying for it is a matter of creating an Udemy account and purchasing the course.

Machine Learning Specialization

This advanced course is the course you want to take when mastering your knowledge of machine learning. Or perhaps we should say courses since this specialization consists of six separate courses. The program was created by Andrew Ng, who also serves as an instructor (one of four total).

Here’s a quick overview of the course’s key features:

  • The course isn’t beginner-friendly; it’s intermediate level and requires previous experience.
  • At a pace of three hours per week, it takes approximately seven months to complete.
  • The course focuses on numerous practical skills, including Python programming, linear regression, and decision trees.
  • Each course includes a hands-on project.
  • You’re awarded a shareable certificate upon completion of each course in the specialization.

To begin this challenging yet rewarding journey, create a Coursera account and enroll in the specialization. Then, you can choose the first course—the entire specialization costs around $350 (close to €324).

Additional Resources for Learning Machine Learning

The more you immerse yourself in machine learning, the faster you advance. So, besides attending a machine learning course, consider exploring additional learning resources, such as:

  • Books and e-books. Books on machine learning provide in-depth explanations of the topic. So, if you feel that a course’s content is insufficient, this is the path for you. Check out “Introduction to Statistical Learning” (theory-focused) and “Hands-On Machine Learning With Scikit-Learn and TensorFlow.
  • Online tutorials and blogs. Due to the complexity of the field, only a few bloggers post consistently on the topic. Still, blogs like Christopher Olah and Machine Learning Mastery are updated relatively frequently and contain plenty of fascinating information.
  • Podcasts and YouTube channels. Keep up with the latest news in machine learning with podcasts like “This Week in Machine Learning and AI.” YouTube channels like Stanford Online also offer a treasure trove of valuable information on the topic.
  • Networking and community involvement. You can learn much about machine learning by sharing insights and ideas with like-minded individuals. Connect with the machine learning community through courses or conferences (AI & Big Data Expo World Series, MLconf).

Master Machine Learning to Transform Your Future

An online machine learning course allows you to learn directly from the best of the best, whether individuals like Andrew Ng or prominent organizations like Google and IBM. Once you start this exciting journey, you probably won’t want to stop. And considering all the career prospects machine learning can bring, why would you?

If you see a future in computer science, consider pursuing a degree from the Open Institute of Technology. Besides machine learning, you’ll acquire all the necessary skills to succeed in this ever-evolving and lucrative field.

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IE University: How Corporate Purpose Drives Success in the AI Era
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Oct 17, 2024 7 min read

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By Francesco Derchi

Purpose is a strategic tool for driving innovation, competitive advantage, and addressing AI challenges, writes Francesco Derchi.

Since the early 2000s, technology has dominated discussions among scholars and professionals about global development and economic trends, with the first wave of research regarding the internet’s impact on firms and society focusing on the enabling potential of technologies. The concept of “digital revolution,” as popularized by Nicholas Negroponte, became the new paradigm for broader considerations about the development of the firm’s macro environment, and how businesses could leverage it as an asset for creating competitive advantage. The following wave focused on the convergence of different technologies, such as manufacturing, and included the dynamics of coexistence between humans and machines. From the management side, the major challenges are related to defining effective digital transformation practices that could help to migrate organizations and exploit this new paradigm.

The current technological focus builds on these previous trends, particularly on artificial intelligence and more recently on the emergence of generative AI. The Age of AI is characterized by technology’s power to reshape business and society on a variety of levels. While AI’s pervasive impact is not new for firms, the mainstream adoption of ChatGPT for business purposes and the response to this ready adoption from big tech players like Microsoft, Google, and more recently Apple, shows how AI is reshaping and influencing companies’ strategic priorities.

From a research perspective, AI’s societal impact is inspiring new studies in the field of ethics. Luciano Floridi, now of Yale University, has identified several challenges for AI, characterizing them by global magnitudes like its environmental impact and has identified several challenges for AI security, including intellectual property, privacy, transparency, and accountability. In his work, Floridi underlines the importance of philosophy in defining problems and designing solutions – but it is equally important to consider how these challenges can be addressed at the firm level. What are the tools for managers?

Part of the answer may lie in the increasing and recent focus of management studies around “corporate purpose” and “brand purpose.” This trend represents an important attempt to deepen our understanding of “why to act” (purpose framing) and “how to act” (purpose formalizing and internalizing), while technology management studies address the “what to act” (purpose impacting) question. Furthermore, studies show that corporate purpose is critical for both digital native firms as well as traditional companies undergoing a digital transformation, serving as an important growth engine through purpose-driven innovation. It is therefore fair to ask: can purpose help in addressing any of the AI challenges previously mentioned?

Purpose concepts are not exclusively “cause-related” like CSR and environmental impact. Other types have emerged, such as “competence” (the function of the product) and “culture” (the intent that drives the business). This broadens the consideration of impact types that can help address specific challenges in the age of AI.

Purpose-driven organizations are not new. Take Tesla’s direction “to accelerate the world’s transition to sustainable energy” – it explicitly addresses environmental challenges while defining a business direction that requires constant innovation and leverages multiple converging technologies. The key is to have the purpose formalized and internalized within the company as a concrete drive for growth.

Due to its characteristics, the MTP plays a key role in digital transformation. This necessarily ambitious and long-term vision or goal – the Massive Transformative Purpose – requires firms, particularly those focused on exponential growth, to address emerging accelerating technologies with a purpose-first transformation logic. P&G’s Global Business Services division was able to improve market leadership and gain a competitive advantage over various start-ups and potential disruptors through its “Free up the employee, for free” MTP. This served as a north star for every employee, encouraging them to contribute ideas and best practices to overcome bulky processes and limitations.

My research on MTPs in AI-era firms explores their role in driving innovation to address specific challenges. Results show that the MTP impacts the organization across four dimensions, requiring commitment and synergy from management. Let’s consider these four dimensions by looking at Airbnb:

  1. Internal Impact: The MTP acts as the organization’s genetic code and guiding philosophy. It is key for leveraging employee motivation, with a strong relationship between purpose, organizational culture, and firm values. Airbnb’s culture of belonging highlights this, with its various purpose-shaping practices, starting with culture-fit interviews delivered during the recruitment process.
  2. Brand and Market Influence: The MTP contributes directly to building a strong brand and influencing the market. It allows firms to extend beyond functional and symbolic benefits to make the impact of the company on society visible. This involves addressing market demand coherently and consistently. Airbnb’s “Bélo” symbol visually represents this concept of belonging while their MTP features in campaigns like “Wall and Chain: A Story of Breaking Down Walls.”
  3. Competitive Advantage and Growth: The MTP drives innovation and can lead to superior stock market performance. In digital firms, it’s key in the creation of ecosystems that aggregate leveraged assets and third parties for value creation. The company’s “belong anywhere transformation journey” is a strategic initiative that formalized and interiorized the MTP through various touchpoints for all the different ecosystem members. As Leigh Gallagher details in her 2016 Fortune feature about the company, “When travellers leave their homes, they feel alone. They reach their Airbnb, and they feel accepted and taken care of by their host. They then feel safe to be the same kind of person they are when they’re at home.”
  4. Core Organization Identity: The MTP is considered part of the core dimension of the organization. More than a goal or business strategy, it is a strategic issue that generates a sense of direction and purpose that affects every part of the organization: internal, external, personality, and expression. This dimension also involves the role of the founder(s) and their personality in shaping the business. At Airbnb, the MTP is often used as a shortcut to explain the firm’s mission and vision. The founders’ approach is pragmatic, and instead of debating differences, time should be spent on execution. At the same time, the personalities of the three founders, Chesky, Gebbia, and Blecharcyzk, are the identity of the firm. They were the first hosts for the platform. Their credibility is key for making Airbnb a trustworthy and coherent proposal in a crowded market.

Executives and leaders of business in the current AI era should embrace three key principles. Be true: Purpose is an essential strategic tool that enables firms to identify and connect with their original selves, decoding their reason for being and embedding it into their identity. Be ambitious: The MTP allows for global impact, confronting major challenges by synthesizing business values and guiding innovation paths to address AI-related issues. Be generous: Purpose allows firms to explicitly address environmental and social issues, taking action on values-based challenges such as transparency, respect for intellectual property, and accountability. By following these principles, organizations and their leaders can maintain their direction and continue to advance in the AI era.

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Zorina Alliata Of Open Institute of Technology On Five Things You Need To Create A Highly Successful Career In The AI Industry
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Sep 19, 2024 13 min read

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Gaining hands-on experience through projects, internships, and collaborations is vital for understanding how to apply AI in various industries and domains. Use Kaggle or get a free cloud account and start experimenting. You will have projects to discuss at your next interviews.

By David Leichner, CMO at Cybellum

14 min read

Artificial Intelligence is now the leading edge of technology, driving unprecedented advancements across sectors. From healthcare to finance, education to environment, the AI industry is witnessing a skyrocketing demand for professionals. However, the path to creating a successful career in AI is multifaceted and constantly evolving. What does it take and what does one need in order to create a highly successful career in AI?

In this interview series, we are talking to successful AI professionals, AI founders, AI CEOs, educators in the field, AI researchers, HR managers in tech companies, and anyone who holds authority in the realm of Artificial Intelligence to inspire and guide those who are eager to embark on this exciting career path.

As part of this series, we had the pleasure of interviewing Zorina Alliata.

Zorina Alliata is an expert in AI, with over 20 years of experience in tech, and over 10 years in AI itself. As an educator, Zorina Alliata is passionate about learning, access to education and about creating the career you want. She implores us to learn more about ethics in AI, and not to fear AI, but to embrace it.

Thank you so much for joining us in this interview series! Before we dive in, our readers would like to learn a bit about your origin story. Can you share with us a bit about your childhood and how you grew up?

I was born in Romania, and grew up during communism, a very dark period in our history. I was a curious child and my parents, both teachers, encouraged me to learn new things all the time. Unfortunately, in communism, there was not a lot to do for a kid who wanted to learn: there was no TV, very few books and only ones that were approved by the state, and generally very few activities outside of school. Being an “intellectual” was a bad thing in the eyes of the government. They preferred people who did not read or think too much. I found great relief in writing, I have been writing stories and poetry since I was about ten years old. I was published with my first poem at 16 years old, in a national literature magazine.

Can you share with us the ‘backstory’ of how you decided to pursue a career path in AI?

I studied Computer Science at university. By then, communism had fallen and we actually had received brand new PCs at the university, and learned several programming languages. The last year, the fifth year of study, was equivalent with a Master’s degree, and was spent preparing your thesis. That’s when I learned about neural networks. We had a tiny, 5-node neural network and we spent the year trying to teach it to recognize the written letter “A”.

We had only a few computers in the lab running Windows NT, so really the technology was not there for such an ambitious project. We did not achieve a lot that year, but I was fascinated by the idea of a neural network learning by itself, without any programming. When I graduated, there were no jobs in AI at all, it was what we now call “the AI winter”. So I went and worked as a programmer, then moved into management and project management. You can imagine my happiness when, about ten years ago, AI came back to life in the form of Machine Learning (ML).

I immediately went and took every class possible to learn about it. I spent that Christmas holiday coding. The paradigm had changed from when I was in college, when we were trying to replicate the entire human brain. ML was focused on solving one specific problem, optimizing one specific output, and that’s where businesses everywhere saw a benefit. I then joined a Data Science team at GEICO, moved to Capital One as a Delivery lead for their Center for Machine Learning, and then went to Amazon in their AI/ML team.

Can you tell our readers about the most interesting projects you are working on now?

While I can’t discuss work projects due to confidentiality, there are some things I can mention! In the last five years, I worked with global companies to establish an AI strategy and to introduce AI and ML in their organizations. Some of my customers included large farming associations, who used ML to predict when to plant their crops for optimal results; water management companies who used ML for predictive maintenance to maintain their underground pipes; construction companies that used AI for visual inspections of their buildings, and to identify any possible defects and hospitals who used Digital Twins technology to improve patient outcomes and health. It is amazing to see how much AI and ML are already part of our everyday lives, and to recognize some of it in the mundane around us.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful for who helped get you to where you are? Can you share a story about that?

When you are young, there are so many people who step up and help you along the way. I have had great luck with several professors who have encouraged me in school, and an uncle who worked in computers who would take me to his office and let me play around with his machines. I now try to give back and mentor several young people, especially women who are trying to get into the field. I volunteer with AnitaB and Zonta, as well as taking on mentees where I work.

As with any career path, the AI industry comes with its own set of challenges. Could you elaborate on some of the significant challenges you faced in your AI career and how you managed to overcome them?

I think one major challenge in AI is the speed of change. I remember after spending my Christmas holiday learning and coding in R, when I joined the Data Science team at GEICO, I realized the world had moved on and everyone was now coding in Python. So, I had to learn Python very fast, in order to understand what was going on.

It’s the same with research — I try to work on one subject, and four new papers are published every week that move the goal posts. It is very challenging to keep up, but you just have to adapt to continuously learn and let go of what becomes obsolete.

Ok, let’s now move to the main part of our interview about AI. What are the 3 things that most excite you about the AI industry now? Why?

1. Creativity

Generative AI brought us the ability to create amazing images based on simple text descriptions. Entire videos are now possible, and soon, maybe entire movies. I have been working in AI for several years and I never thought creative jobs will be the first to be achieved by AI. I am amazed at the capacity of an algorithms to create images, and to observe the artificial creativity we now see for the first time.

2. Abstraction

I think with the success and immediate mainstream adoption of Generative AI, we saw the great appetite out there for automation and abstraction. No one wants to do boring work and summarizing documents; no one wants to read long websites, they just want the gist of it. If I drive a car, I don’t need to know how the engine works and every equation that the engineers used to build it — I just want my car to drive. The same level of abstraction is now expected in AI. There is a lot of opportunity here in creating these abstractions for the future.

3. Opportunity

I like that we are in the beginning of AI, so there is a lot of opportunity to jump in. Most people who are passionate about it can learn all about AI fully online, in places like Open Institute of Technology. Or they can get experience working on small projects, and then they can apply for jobs. It is great because it gives people access to good jobs and stability in the future.

What are the 3 things that concern you about the AI industry? Why? What should be done to address and alleviate those concerns?

1. Fairness

The large companies that build LLMs spend a lot of energy and money into making them fair. But it is not easy. Us, as humans, are often not fair ourselves. We even have problems agreeing what fairness even means. So, how can we teach the machines to be fair? I think the responsibility stays with us. We can’t simply say “AI did this bad thing.”

2. Regulation

There are some regulations popping up but most are not coordinated or discussed widely. There is controversy, such as regarding the new California bill SB1047, where scientists take different sides of the debate. We need to find better ways to regulate the use and creation of AI, working together as a society, not just in small groups of politicians.

3. Awareness

I wish everyone understood the basics of AI. There is denial, fear, hatred that is created by doomsday misinformation. I wish AI was taught from a young age, through appropriate means, so everyone gets the fundamental principles and understands how to use this great tool in their lives.

For a young person who would like to eventually make a career in AI, which skills and subjects do they need to learn?

I think maybe the right question is: what are you passionate about? Do that, and see how you can use AI to make your job better and more exciting! I think AI will work alongside people in most jobs, as it develops and matures.

But for those who are looking to work in AI, they can choose from a variety of roles as well. We have technical roles like data scientist or machine learning engineer, which require very specialized knowledge and degrees. They learn computing, software engineering, programming, data analysis, data engineering. There are also business roles, for people who understand the technology well but are not writing code. Instead, they define strategies, design solutions for companies, or write implementation plans for AI products and services. There is also a robust AI research domain, where lots of scientists are measuring and analyzing new technology developments.

With Generative AI, new roles appeared, such as Prompt Engineer. We can now talk with the machines in natural language, so speaking good English is all that’s required to find the right conversation.

With these many possible roles, I think if you work in AI, some basic subjects where you can start are:

  1. Analytics — understand data and how it is stored and governed, and how we get insights from it.
  2. Logic — understand both mathematical and philosophical logic.
  3. Fundamentals of AI — read about the history and philosophy of AI, models of thinking, and major developments.

As you know, there are not that many women in the AI industry. Can you advise what is needed to engage more women in the AI industry?

Engaging more women in the AI industry is absolutely crucial if you want to build any successful AI products. In my twenty years career, I have seen changes in the tech industry to address this gender discrepancy. For example, we do well in school with STEM programs and similar efforts that encourage girls to code. We also created mentorship organizations such as AnitaB.org who allow women to connect and collaborate. One place where I think we still lag behind is in the workplace. When I came to the US in my twenties, I was the only woman programmer in my team. Now, I see more women at work, but still not enough. We say we create inclusive work environments, but we still have a long way to go to encourage more women to stay in tech. Policies that support flexible hours and parental leave are necessary, and other adjustments that account for the different lives that women have compared to men. Bias training and challenging stereotypes are also necessary, and many times these are implemented shoddily in organizations.

Ethical AI development is a pressing concern in the industry. How do you approach the ethical implications of AI, and what steps do you believe individuals and organizations should take to ensure responsible and fair AI practices?

Machine Learning and AI learn from data. Unfortunately, lot of our historical data shows strong biases. For example, for a long time, it was perfectly legal to only offer mortgages to white people. The data shows that. If we use this data to train a new model to enhance the mortgage application process, then the model will learn that mortgages should only be offered to white men. That is a bias that we had in the past, but we do not want to learn and amplify in the future.

Generative AI has introduced a new set of fresh risks, the most famous being the “hallucinations.” Generative AI will create new content based on chunks of text it finds in its training data, without an understanding of what the content means. It could repeat something it learned from one Reddit user ten years ago, that could be factually incorrect. Is that piece of information unbiased and fair?

There are many ways we fight for fairness in AI. There are technical tools we can use to offer interpretability and explainability of the actual models used. There are business constraints we can create, such as guardrails or knowledge bases, where we can lead the AI towards ethical answers. We also advise anyone who build AI to use a diverse team of builders. If you look around the table and you see the same type of guys who went to the schools, you will get exactly one original idea from them. If you add different genders, different ages, different tenures, different backgrounds, then you will get ten innovative ideas for your product, and you will have addressed biases you’ve never even thought of.

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