By Mike Scott
Summary
The human brain is among the most complicated organs and one of nature’s most amazing creations. The brain’s capacity is considered limitless; there isn’t a thing it can’t remember. Although many often don’t think about it, the processes that happen in the mind are fascinating.
As technology evolved over the years, scientists figured out a way to make machines think like humans, and this process is called machine learning. Like cars need fuel to operate, machines need data and algorithms. With the application of adequate techniques, machines can learn from this data and even improve their accuracy as time passes.
Two basic machine learning approaches are supervised and unsupervised learning. You can already assume the biggest difference between them based on their names. With supervised learning, you have a “teacher” who shows the machine how to analyze specific data. Unsupervised learning is completely independent, meaning there are no teachers or guides.
This article will talk more about supervised and unsupervised learning, outline their differences, and introduce examples.
Imagine a teacher trying to teach their young students to write the letter “A.” The teacher will first set an example by writing the letter on the board, and the students will follow. After some time, the students will be able to write the letter without assistance.
Supervised machine learning is very similar to this situation. In this case, you (the teacher) train the machine using labeled data. Such data already contains the right answer to a particular situation. The machine then uses this training data to learn a pattern and applies it to all new datasets.
Note that the role of a teacher is essential. The provided labeled datasets are the foundation of the machine’s learning process. If you withhold these datasets or don’t label them correctly, you won’t get any (relevant) results.
Supervised learning is complex, but we can understand it through a simple real-life example.
Suppose you have a basket filled with red apples, strawberries, and pears and want to train a machine to identify these fruits. You’ll teach the machine the basic characteristics of each fruit found in the basket, focusing on the color, size, shape, and other relevant features. If you introduce a “new” strawberry to the basket, the machine will analyze its appearance and label it as “strawberry” based on the knowledge it acquired during training.
You can divide supervised learning into two types:
Supervised learning uses different algorithms to function:
There’s no better way to understand supervised learning than through examples. Let’s dive into the real estate world.
Suppose you’re a real estate agent and need to predict the prices of different properties in your city. The first thing you’ll need to do is feed your machine existing data about available houses in the area. Factors like square footage, amenities, a backyard/garden, the number of rooms, and available furniture, are all relevant factors. Then, you need to “teach” the machine the prices of different properties. The more, the better.
A large dataset will help your machine pick up on seemingly minor but significant trends affecting the price. Once your machine processes this data and you introduce a new property to it, it will be able to cross-reference its features with the existing database and come up with an accurate price prediction.
The applications of supervised learning are vast. Here are the most popular ones:
Imagine a family with a baby and a dog. The dog lives inside the house, so the baby is used to it and expresses positive emotions toward it. A month later, a friend comes to visit, and they bring their dog. The baby hasn’t seen the dog before, but she starts smiling as soon as she sees it.
Why?
Because the baby was able to draw her own conclusions based on the new dog’s appearance: two ears, tail, nose, tongue sticking out, and maybe even a specific noise (barking). Since the baby has positive emotions toward the house dog, she also reacts positively to a new, unknown dog.
This is a real-life example of unsupervised learning. Nobody taught the baby about dogs, but she still managed to make accurate conclusions.
With supervised machine learning, you have a teacher who trains the machine. This isn’t the case with unsupervised learning. Here, it’s necessary to give the machine freedom to explore and discover information. Therefore, this machine learning approach deals with unlabeled data.
There are two types of unsupervised learning:
Unsupervised learning relies on these algorithms:
Let’s see how unsupervised learning is used in customer segmentation.
Suppose you work for a company that wants to learn more about its customers to build more effective marketing campaigns and sell more products. You can use unsupervised machine learning to analyze characteristics like gender, age, education, location, and income. This approach is able to discover who purchases your products more often. After getting the results, you can come up with strategies to push the product more.
Unsupervised learning is often used in the same industries as supervised learning but with different purposes. For example, both approaches are used in sales. Supervised learning can accurately predict prices relying on past data. On the other hand, unsupervised learning analyzes the customers’ behaviors. The combination of the two approaches results in a quality marketing strategy that can attract more buyers and boost sales.
Another example is traffic. Supervised learning can provide an ETA to a destination, while unsupervised learning digs a bit deeper and often looks at the bigger picture. It can analyze a specific area to pinpoint accident-prone locations.
These are the crucial differences between the two machine learning approaches:
Do you need to teach your machine different data, or can you trust it to handle the analysis on its own? Think about what you want to analyze. Unsupervised and supervised learning may sound similar, but they have different uses. Choosing an inadequate approach leads to unreliable, irrelevant results.
Supervised learning is still more popular than unsupervised learning because it offers more accurate results. However, this approach can’t handle larger, complex datasets and requires human intervention, which isn’t the case with unsupervised learning. Therefore, we may see a rise in the popularity of the unsupervised approach, especially as the technology evolves and enables more accuracy.
Visit our FAQ page or get in touch with us!
Write us at +39 335 576 0263
Get in touch at hello@opit.com
Talk to one of our Study Advisors
We can speak in: