Before the COVID-19 pandemic, most businesses viewed digitalization as only an additional avenue for marketing their products or services. In the post-pandemic world though, digitalization has become the very lifeblood of survival for these businesses.

But implementing an efficient digital business strategy is no easy task. After all, a digital transformation calls for fundamentally reshaping how a business operates.

However, one look at what technology can do for you and your business is enough to make you understand that the complex digital transformation process is well worth it. If all of this is new to you, don’t worry. You can master all the necessary digital skills to reap the benefits of digitalization by completing the Open Institute of Technology’s Bachelor’s Degree in Digital Business. Alternatively, you can further your skills with the Institute’s Master’s Degree in Applied Digital Business.

Without further ado, let’s discuss eight genuine benefits of embracing digitalization and implementing digital business strategies.

1. Data-Driven Decision-Making

Efficiency. Innovation. Sustainable success. These desirable outcomes can only be reached with data-driven decision-making. While traditional decision-making mostly relies on experience, modern data-driven decision-making leverages the power of artificial intelligence (AI) to analyze vast amounts of data swiftly and accurately.

Of course, artificial intelligence brings much more to the corporate world beyond data analysis. This innovative technology can automate administrative tasks, provide instant customer responses, and enhance overall operational agility. All of these make managerial and business decisions and processes significantly faster.

That’s precisely why OPIT’s study programs feature courses dedicated to artificial intelligence in the business setting, from a general introduction to AI principles in the digital economy. The goal of these courses is simple – help you understand why, how, and when to use AI in business decision-making and beyond.

But as powerful as AI is, you can’t solely rely on technology in your decision-making process. AI is only there to help you make this process more comprehensive and strategized. This technology will also help you spend less time on mundane, control-based tasks, allowing you to focus on your judgment, critical thinking, and problem-solving.

Luckily, all of these skills are also covered by various Digital Business courses at OPIT, allowing you to become the best digital-era manager and decision-maker you can be.

2. Faster Time to Market

All the invaluable data gathered by artificial intelligence and other digital tools can also do wonders in the research and development department. With so much data at hand, businesses should have no trouble improving their existing products or services or launching new ones.

The latter process is especially important as the time it takes for a product to go from conceptualization to market availability can be rather lengthy. But what used to take months or years can now be done in weeks, days, or even hours, all thanks to digitalization.

Businesses can rely on modern technologies to rapidly test, pilot, iterate, and launch new products and services, significantly enhancing their agility in the ever-evolving business world. And hey, if a product or a service doesn’t quite work, you’ll be able to tell this almost immediately through online feedback and product reviews.

Using these valuable insights, businesses can revise their offerings to suit their customers’ preferences, needs, and interests. The result? Nothing but product excellence and customer satisfaction.

3. New Sales Channels

Dominating the business world is all about finding new ways to reach, engage, and retain customers. The good news? The digital-age business world offers seemingly endless opportunities to do this. You just need to know where to look.

Granted, your job doesn’t stop when a new channel is identified. Rather, it transforms. Now, it’s up to you to know how to use that channel effectively. To do so, you’ll need to learn about digital business models, as virtually every sales channel has a dedicated one.

Arguably, the most important thing to cover is how digital business models differ from traditional models (especially if you’ve only ever worked with the latter). And that’s precisely what OPIT’s “Digital Business Models” module covers.

You’ll learn just how vital online platforms, e-commerce, and digital marketing are in shaping modern business strategies. Use this knowledge to successfully tap into new markets and connect with a broader audience.

Naturally, there’s one online channel that’ll play critical role here – social media. Luckily for business owners and managers, most customers are active on at least one social media platform, essentially making the global population a prospect for sales.

4. Increased Market Share

For most businesses, the ultimate goal is to boost revenue, improve bargaining power, and strengthen competitive position. First step? Capturing a more substantial portion of the market. Fortunately, doing so is much easier now that most of the global population is within reach through digital business strategies.

So, it’s no wonder digital transformation has become essential to growing a brand. This process facilitates everything you need to establish a robust market presence – better financial performance, media activity, and advertising capabilities.

Best of all? You can use digital business strategies to only boost your market share or completely dominate your industry. It’s all up to you and how you harness the power of digitalization.

That’s why OPIT’s Applied Digital Business program contains a course titled “Maximizing Impact in the Digital Economy.” From gradual scaling to growth hacking, this course equips you with the insights and skills needed to ensure sustained success in virtually any industry.

5. Better Customer Interaction

Reaching and retaining new customers are equally important. But how can you do this? By ensuring most (if not all) of their interactions with the business are positive, of course. Naturally, digital transformation can help in this regard as well.

After all, the digital environment offers countless possibilities for improving the customer relationship with a brand. From streamlined online transactions to personalized communication through various digital channels, there’s virtually no area of the customer experience that digital transformation can’t positively impact. With this process, it’s all about simplicity, real-time services, and tailored experiences. And there’s hardly a customer that doesn’t love these things.

Granted, many (digital) elements are involved in achieving this desirable outcome, including artificial intelligence, automation, and digital marketing. But don’t worry; the OPIT’s programs extensively cover each element.

Take digital marketing as an example. Whether you’re interested in gaining an understanding of the key concepts of this dynamic field or delving into advanced strategies, there’s a module tailored to your needs.

6. Real-Time Transactions

As previously mentioned, customers love real-time services. In the past, this was hardly possible, as businesses were limited by time and infrastructure constraints. But not anymore. With digital tools, the 24/7 concept becomes a reality.

Customers can look at business offerings and make a purchase at any time of the day or night, breaking free from the traditional constraints of operating hours. All they need is a few clicks, and voilà – their transaction is complete.

This is made possible by innovative technologies like Blockchain, which dramatically enhances transaction speed while minimizing costs and any chances of fraud. Of course, this also means that this technology is covered by OPIT’s undergraduate program, which looks into the Blockchain’s transformative impact on business practices.

7. Easy Talent Acquisition

So far, this article has focused on how digital business strategies can benefit a brand’s relationship with customers. But these strategies can also revolutionize the process of talent acquisition. Of course, this is equally important, as there’s no successful business without a talented and capable workforce.

Before, recruiting top talent was often a challenging and time-consuming endeavor. Now, attracting talent (and the right talent for your business at that) is almost effortless. How?

Well, digital tools have got your back every step of the way. From job-matching sites like LinkedIn attracting candidates based on their professional profiles to automated systems streamlining the hiring process, digital tools have completely transformed talent acquisition.

That’s not to mention the endless opportunities working from home has opened up both for businesses and employees. Thanks to digitalization, the whole world is basically your talent pool.

8. Higher Revenue

Though each of the mentioned benefits is essential for business success in and of itself, they also have a cumulative impact on one of the most crucial business metrics: revenue. Investing in digitalization might seem like a major undertaking, but this impact makes every penny worth it.

Let’s recap what you can get with effective digital business strategies. You can get more effective systems and productive employees, better decision-making and judgment, improved products and sales channels, and a long-lasting (and interactive) relationship with customers. All of these create a robust foundation for revenue growth.

Reap the Full Benefits of Digital Business Strategies

There’s no doubt about it – effective digital business strategies can transform the trajectory of virtually any business. But for these strategies to work, they must be carried out with precision, knowledge, and strategic foresight.

That’s where OPIT’s Bachelor’s Degree in Digital Business and Master’s Degree in Applied Digital Business come into play.

Regardless of the digital business career you’re interested in (e.g., digital business consultant, digital marketing specialist, or digital transformation specialist), these courses will equip you with the necessary skills to stay ahead in a globally connected world.

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The Path to Education Is Not Always Straightforward
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Dec 17, 2025 6 min read

Life is unpredictable. While many of us have specific hopes and expectations of how our futures will turn out, things don’t always go as expected. There are many variables and unexpected incidents that can interfere and force you to alter your plans, and this is particularly true when it comes to education.

For instance, you might have had plans to study a specific subject, but had to deviate from those plans due to unforeseen circumstances. Or you may have had to enter the workforce in an occupation different from the one you sought in an effort to earn an income, a move that may not provide you with the time or opportunity to achieve your desired educational aims.

In short, every individual’s career pathway is different, and very few go exactly as we expect from the outset. Fortunately, even if you experience a few false starts or sudden twists in your pathway, there are always options available to help you get back on track.

The Unpredictable Nature of Education

In theory, the educational process seems simple. You select a course of study that interests you from the vast array of subjects and prospective professions, select the appropriate classes, acquire the knowledge and skills you need to succeed, and then embark on your profession.

In reality, however, as many people know from firsthand experience, the road to education is often far from straightforward. Here are just some of the many challenges that can take your educational path in a completely different direction:

  • Life’s Curveballs: As touched on in the introduction, life is impossible to predict. Financial hardships, health issues, and family emergencies are just some of the unfortunate occurrences that might derail even the most perfectly planned educational regime.
  • Changing Interests: People’s desires and preferences don’t necessarily stay the same throughout their entire lives. As you grow, learn, and have new experiences, your interests may change, and so, too, may your educational objectives.
  • Pressure and Burnout: Some academic paths are particularly challenging, demanding intense levels of study and hard work. This can sometimes prove too much to bear, even for the most resilient students.
  • Failures and Setbacks: Conventional education largely builds around tests and examinations, requiring students to demonstrate their competencies repeatedly. It’s a system that doesn’t suit everyone, and test failures can lead to setbacks and delays.
  • Inequality: People can be born with very different privileges and levels of access to education. Those in certain parts of the world may find it much more challenging to complete their education path for financial, cultural, or even political reasons.
  • Late Bloomers: People develop at different paces. Some may struggle educationally early on in their lives, forcing them to make certain concessions or sacrifices related to their studies, only to find their feet later in life once they’ve entered the world of work.

Whether you’re a late bloomer, have had your educational aspirations delayed by personal problems, desire to learn new skills and try something different, or want to begin a fresh chapter in your professional life, the Open Institute of Technology (OPIT) may be able to help.

Introducing OPIT

OPIT is an online teaching platform, making high-level technological educational programs accessible to all, no matter their age or background. Offering education in fields like computer science, artificial intelligence, and digital business, OPIT provides a curated collection of degrees. In addition, they offer classes taught by world-leading tutors imparting the wisdom and skills students need to achieve their goals and become the tech leaders of tomorrow.

Meanwhile, for those who have had somewhat tumultuous or unpredictable educational paths, OPIT offers the perfect course corrector: the OPIT Foundation Year.

The OPIT Foundation Year

OPIT’s Foundation Year is a Pre-Tertiary Certificate in Information Technology, fully aligned with MQF/EQF Level 4 standards and valued at 60 ECTS credits. Lasting just one year, this program essentially serves as a comprehensive yet accessible springboard towards higher-level education, creating a path towards degrees and careers in dynamic, flexible fields, like computer science and digital business.

Like other OPIT programs, the Foundation Year is delivered entirely online via the OPIT Virtual Learning Environment. Combining live lectures, asynchronous content, and interactive assessments, students enjoy diverse and dynamic study experiences, acquiring core skills like academic writing, mathematics, and computer literacy, and building a bedrock of knowledge and confidence before taking their next steps.

Who Is the Foundation Program For?

The Foundation Program is designed to provide a solid base upon which to build the technological education many students need. It’s the perfect choice for those who are eager and ambitious to enter professions in AI, data science, and computing, but don’t feel that they have the necessary core skills and knowledge needed to dive straight into a degree.

Entry requirements are relatively relaxed in order to allow as many students as possible to enjoy the benefits of this program. With that said, applicants should ideally hold an MQF/EQF Level 3 or equivalent qualification, with the intention of pursuing a bachelor’s degree. A minimum of B2 level of English proficiency is also required, as this is the working and studying language of the institution.

What the Foundation Year Provides

Perhaps you’ve recently graduated, are considering a career change, or finally have the opportunity to return to education after initial delays or unexpected disruptions to your original plans. Either way, the Foundation Year can help you enjoy:

  • Greater Self-Confidence: Foundation Year graduates gain the fundamental skills they need to enter degree programs with much more self-belief and assuredness.
  • Superior Tech Knowledge: Lasting two terms, this course explores mathematics, academic reading and writing, and provides an introduction to computer hardware and software.
  • Foundational Mathematics: Mathematics literacy forms a large part of the study focus for the Foundation Year, helping students feel more comfortable with numbers and formulas.
  • Flexible Learning: Unlike more rigid, conventional education environments, OPIT gives you the freedom and flexibility to study at a pace that suits you best, all from the comfort of home.
  • Global Community: OPIT is an international institution, with staff and students from all around the world eager to share knowledge, exchange ideas, and help one another.

Take Your Next Steps to Success With the OPIT Foundation Year

If you’re curious about a career in technology or have always wanted to work with AI, data, and computers, but struggled to find the time and opportunities you need to acquire relevant skills and knowledge, the Foundation Program was made for people like you.

It’s the ideal entry point into the exciting world of online education, and the perfect first step towards a prestigious degree from an innovative and increasingly successful institution. Download the brochure to learn more about it, or start your online application, today.

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Benefits of Doing a Career in Computer Science
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Dec 17, 2025 6 min read

Students today have a broader range of fields of study to choose from than ever before, but with the world becoming increasingly technological and computers increasing in influence and importance, pursuing a career in computer science often proves a smart, strategic choice.

There are numerous benefits and career paths associated with studying and working in computer science, and we’ll be listing just a few of them in this guide.

High Average Salaries

With the rising cost of living in many parts of the world, it’s unsurprising that many students are thinking several decades ahead to determine what level of starting salaries they could obtain in different career fields.

Many are also seeking professions that offer the opportunity for growth and the ability to advance up the ranks over time, thus increasing their salary and their quality of life in the process.

If a strong, stable salary with the opportunity for improved income is one of your top career priorities, computer science should be at or near the top of your list of prospective careers.

According to recent data, computer scientists earn an average of over €65,000 per year, with certain jobs, like IT project leader and data scientist, paying ever higher. Starting salaries are strong, too, with graduates earning anywhere from €46,000 to €60,000, depending on their chosen profession and level of qualifications.

There are similarly high average salaries reported around the world in computer science and related fields such as data science and AI/ML engineering. These numbers are projected to increase in the years to come, pointing to computer science as a way for graduates to get off to the best financial start of any career.

Unrivaled Flexibility

A common problem with some subjects and courses is that they only provide graduates with a narrow set of skills and a similarly narrow range of potential professions to which they can apply those skills.

That’s not the case with computer science. Graduates in this field can enjoy instant access to a remarkably diverse array of career opportunities, with even newer opportunities being created all the time as technology evolves and innovations emerge.

A few of the many industries and roles you might choose to enter in the field of computer science include:

  • Healthcare: As a software developer, data analyst, or cybersecurity expert
  • Finance: As a fintech engineer, blockchain developer, or security analyst
  • Media: As a graphics programmer, AI developer, or game developer
  • Education: As an analyst, software developer, or machine learning engineer

Guaranteed Opportunities

Some career paths are more limited than others, with relatively low numbers of opportunities, recurring risks of job loss, or difficulty obtaining employment in the first place.

Again, with computer science, this simply isn’t the case. At a time when 75% of companies plan to embrace AI and other technologies by 2027, and businesses of all sizes and industries are now relying on computers more than ever before, computer science graduates can enjoy almost unbeatable job security.

Opportunities will continue to grow for people with good computing knowledge, whether that be in the obvious fields like software and web development, engineering, and AI development, or more niche sectors.

With so many options, you’re effectively guaranteed a long, rewarding career if you put in the necessary time and effort needed to establish a strong foundation of computing skills.

Rapidly Expanding and Evolving Industries

It’s no secret that the world of technology is a dynamic and fast-moving one. In the past 20 years alone, we’ve seen the proliferation of the internet, the rapid advancement of smartphones and wearable devices, the emergence of AI, and so much more.

In the years ahead, engineers and developers will continue to explore the boundaries of modern technology’s powers and potential, driving new innovations and improvements and opening more exciting job opportunities for those already established and experienced in this field.

Getting into computer science now could therefore provide a solid foundation for a career filled with excitement as you uncover and explore new ways of working with computers in fields as diverse as healthcare, finance, education, entertainment, manufacturing, logistics, and beyond.

Start Your Computer Science Career at OPIT

We’ve discussed some of the many benefits associated with careers in computer science, from the high starting salaries to the rapidly growing array of job options available to graduates. By now, you may be eager to follow this particular career path and take advantage of the wealth of opportunities.

If you’re wondering how to start, the Open Institute of Technology (OPIT) may hold the answers you need. As an exclusively online learning platform, specializing in computer science and digital business, and staffed by some of the world’s leading tech experts, OPIT is producing the tech leaders of tomorrow.

Some of the many advantages of learning with OPIT include:

  • Accessible and flexible online education that matches your learning style and schedule
  • Heavy focus on real-world applications of the skills you acquire
  • An international community of like-minded students from around the globe
  • A top team of tutors and lecturers from varying fields and industries
  • Progressive assessment of skills and understanding – not constant exams

OPIT offers a small, curated selection of courses for those seeking to gain the technological skills and knowledge to succeed in their chosen areas of expertise. That includes a BSc (Hons) in Computer Science – a six-term program, worth 180 ECTS credits.

Numerous IT industry leaders and experts helped develop this fully accredited undergraduate degree, which is online and accessible to all. Like other OPIT courses, it offers a flexible learning program, with progressive assessments, fast-track options, and the opportunity to be part of a growing community of learners and tutors.

If the benefits of doing a career in computer science interest you, download the OPIT BSc in Computer Science brochure or fill out an online application today and take your first step toward a rewarding and fulfilling profession.

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