Before the COVID-19 pandemic, most businesses viewed digitalization as only an additional avenue for marketing their products or services. In the post-pandemic world though, digitalization has become the very lifeblood of survival for these businesses.

But implementing an efficient digital business strategy is no easy task. After all, a digital transformation calls for fundamentally reshaping how a business operates.

However, one look at what technology can do for you and your business is enough to make you understand that the complex digital transformation process is well worth it. If all of this is new to you, don’t worry. You can master all the necessary digital skills to reap the benefits of digitalization by completing the Open Institute of Technology’s Bachelor’s Degree in Digital Business. Alternatively, you can further your skills with the Institute’s Master’s Degree in Applied Digital Business.

Without further ado, let’s discuss eight genuine benefits of embracing digitalization and implementing digital business strategies.

1. Data-Driven Decision-Making

Efficiency. Innovation. Sustainable success. These desirable outcomes can only be reached with data-driven decision-making. While traditional decision-making mostly relies on experience, modern data-driven decision-making leverages the power of artificial intelligence (AI) to analyze vast amounts of data swiftly and accurately.

Of course, artificial intelligence brings much more to the corporate world beyond data analysis. This innovative technology can automate administrative tasks, provide instant customer responses, and enhance overall operational agility. All of these make managerial and business decisions and processes significantly faster.

That’s precisely why OPIT’s study programs feature courses dedicated to artificial intelligence in the business setting, from a general introduction to AI principles in the digital economy. The goal of these courses is simple – help you understand why, how, and when to use AI in business decision-making and beyond.

But as powerful as AI is, you can’t solely rely on technology in your decision-making process. AI is only there to help you make this process more comprehensive and strategized. This technology will also help you spend less time on mundane, control-based tasks, allowing you to focus on your judgment, critical thinking, and problem-solving.

Luckily, all of these skills are also covered by various Digital Business courses at OPIT, allowing you to become the best digital-era manager and decision-maker you can be.

2. Faster Time to Market

All the invaluable data gathered by artificial intelligence and other digital tools can also do wonders in the research and development department. With so much data at hand, businesses should have no trouble improving their existing products or services or launching new ones.

The latter process is especially important as the time it takes for a product to go from conceptualization to market availability can be rather lengthy. But what used to take months or years can now be done in weeks, days, or even hours, all thanks to digitalization.

Businesses can rely on modern technologies to rapidly test, pilot, iterate, and launch new products and services, significantly enhancing their agility in the ever-evolving business world. And hey, if a product or a service doesn’t quite work, you’ll be able to tell this almost immediately through online feedback and product reviews.

Using these valuable insights, businesses can revise their offerings to suit their customers’ preferences, needs, and interests. The result? Nothing but product excellence and customer satisfaction.

3. New Sales Channels

Dominating the business world is all about finding new ways to reach, engage, and retain customers. The good news? The digital-age business world offers seemingly endless opportunities to do this. You just need to know where to look.

Granted, your job doesn’t stop when a new channel is identified. Rather, it transforms. Now, it’s up to you to know how to use that channel effectively. To do so, you’ll need to learn about digital business models, as virtually every sales channel has a dedicated one.

Arguably, the most important thing to cover is how digital business models differ from traditional models (especially if you’ve only ever worked with the latter). And that’s precisely what OPIT’s “Digital Business Models” module covers.

You’ll learn just how vital online platforms, e-commerce, and digital marketing are in shaping modern business strategies. Use this knowledge to successfully tap into new markets and connect with a broader audience.

Naturally, there’s one online channel that’ll play critical role here – social media. Luckily for business owners and managers, most customers are active on at least one social media platform, essentially making the global population a prospect for sales.

4. Increased Market Share

For most businesses, the ultimate goal is to boost revenue, improve bargaining power, and strengthen competitive position. First step? Capturing a more substantial portion of the market. Fortunately, doing so is much easier now that most of the global population is within reach through digital business strategies.

So, it’s no wonder digital transformation has become essential to growing a brand. This process facilitates everything you need to establish a robust market presence – better financial performance, media activity, and advertising capabilities.

Best of all? You can use digital business strategies to only boost your market share or completely dominate your industry. It’s all up to you and how you harness the power of digitalization.

That’s why OPIT’s Applied Digital Business program contains a course titled “Maximizing Impact in the Digital Economy.” From gradual scaling to growth hacking, this course equips you with the insights and skills needed to ensure sustained success in virtually any industry.

5. Better Customer Interaction

Reaching and retaining new customers are equally important. But how can you do this? By ensuring most (if not all) of their interactions with the business are positive, of course. Naturally, digital transformation can help in this regard as well.

After all, the digital environment offers countless possibilities for improving the customer relationship with a brand. From streamlined online transactions to personalized communication through various digital channels, there’s virtually no area of the customer experience that digital transformation can’t positively impact. With this process, it’s all about simplicity, real-time services, and tailored experiences. And there’s hardly a customer that doesn’t love these things.

Granted, many (digital) elements are involved in achieving this desirable outcome, including artificial intelligence, automation, and digital marketing. But don’t worry; the OPIT’s programs extensively cover each element.

Take digital marketing as an example. Whether you’re interested in gaining an understanding of the key concepts of this dynamic field or delving into advanced strategies, there’s a module tailored to your needs.

6. Real-Time Transactions

As previously mentioned, customers love real-time services. In the past, this was hardly possible, as businesses were limited by time and infrastructure constraints. But not anymore. With digital tools, the 24/7 concept becomes a reality.

Customers can look at business offerings and make a purchase at any time of the day or night, breaking free from the traditional constraints of operating hours. All they need is a few clicks, and voilà – their transaction is complete.

This is made possible by innovative technologies like Blockchain, which dramatically enhances transaction speed while minimizing costs and any chances of fraud. Of course, this also means that this technology is covered by OPIT’s undergraduate program, which looks into the Blockchain’s transformative impact on business practices.

7. Easy Talent Acquisition

So far, this article has focused on how digital business strategies can benefit a brand’s relationship with customers. But these strategies can also revolutionize the process of talent acquisition. Of course, this is equally important, as there’s no successful business without a talented and capable workforce.

Before, recruiting top talent was often a challenging and time-consuming endeavor. Now, attracting talent (and the right talent for your business at that) is almost effortless. How?

Well, digital tools have got your back every step of the way. From job-matching sites like LinkedIn attracting candidates based on their professional profiles to automated systems streamlining the hiring process, digital tools have completely transformed talent acquisition.

That’s not to mention the endless opportunities working from home has opened up both for businesses and employees. Thanks to digitalization, the whole world is basically your talent pool.

8. Higher Revenue

Though each of the mentioned benefits is essential for business success in and of itself, they also have a cumulative impact on one of the most crucial business metrics: revenue. Investing in digitalization might seem like a major undertaking, but this impact makes every penny worth it.

Let’s recap what you can get with effective digital business strategies. You can get more effective systems and productive employees, better decision-making and judgment, improved products and sales channels, and a long-lasting (and interactive) relationship with customers. All of these create a robust foundation for revenue growth.

Reap the Full Benefits of Digital Business Strategies

There’s no doubt about it – effective digital business strategies can transform the trajectory of virtually any business. But for these strategies to work, they must be carried out with precision, knowledge, and strategic foresight.

That’s where OPIT’s Bachelor’s Degree in Digital Business and Master’s Degree in Applied Digital Business come into play.

Regardless of the digital business career you’re interested in (e.g., digital business consultant, digital marketing specialist, or digital transformation specialist), these courses will equip you with the necessary skills to stay ahead in a globally connected world.

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The Yuan: AI is childlike in its capabilities, so why do so many people fear it?
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Nov 8, 2024 6 min read

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  • The Yuan, Published on October 25th, 2024.

By Zorina Alliata

Artificial intelligence is a classic example of a mismatch between perceptions and reality, as people tend to overlook its positive aspects and fear it far more than what is warranted by its actual capabilities, argues AI strategist and professor Zorina Alliata.

ALEXANDRIA, VIRGINIA – In recent years, artificial intelligence (AI) has grown and developed into something much bigger than most people could have ever expected. Jokes about robots living among humans no longer seem so harmless, and the average person began to develop a new awareness of AI and all its uses. Unfortunately, however – as is often a human tendency – people became hyper-fixated on the negative aspects of AI, often forgetting about all the good it can do. One should therefore take a step back and remember that humanity is still only in the very early stages of developing real intelligence outside of the human brain, and so at this point AI is almost like a small child that humans are raising.

AI is still developing, growing, and adapting, and like any new tech it has its drawbacks. At one point, people had fears and doubts about electricity, calculators, and mobile phones – but now these have become ubiquitous aspects of everyday life, and it is not difficult to imagine a future in which this is the case for AI as well.

The development of AI certainly comes with relevant and real concerns that must be addressed – such as its controversial role in education, the potential job losses it might lead to, and its bias and inaccuracies. For every fear, however, there is also a ray of hope, and that is largely thanks to people and their ingenuity.

Looking at education, many educators around the world are worried about recent developments in AI. The frequently discussed ChatGPT – which is now on its fourth version – is a major red flag for many, causing concerns around plagiarism and creating fears that it will lead to the end of writing as people know it. This is one of the main factors that has increased the pessimistic reporting about AI that one so often sees in the media.

However, when one actually considers ChatGPT in its current state, it is safe to say that these fears are probably overblown. Can ChatGPT really replace the human mind, which is capable of so much that AI cannot replicate? As for educators, instead of assuming that all their students will want to cheat, they should instead consider the options for taking advantage of new tech to enhance the learning experience. Most people now know the tell-tale signs for identifying something that ChatGPT has written. Excessive use of numbered lists, repetitive language and poor comparison skills are just three ways to tell if a piece of writing is legitimate or if a bot is behind it. This author personally encourages the use of AI in the classes I teach. This is because it is better for students to understand what AI can do and how to use it as a tool in their learning instead of avoiding and fearing it, or being discouraged from using it no matter the circumstances.

Educators should therefore reframe the idea of ChatGPT in their minds, have open discussions with students about its uses, and help them understand that it is actually just another tool to help them learn more efficiently – and not a replacement for their own thoughts and words. Such frank discussions help students develop their critical thinking skills and start understanding their own influence on ChatGPT and other AI-powered tools.

By developing one’s understanding of AI’s actual capabilities, one can begin to understand its uses in everyday life. Some would have people believe that this means countless jobs will inevitably become obsolete, but that is not entirely true. Even if AI does replace some jobs, it will still need industry experts to guide it, meaning that entirely new jobs are being created at the same time as some older jobs are disappearing.

Adapting to AI is a new challenge for most industries, and it is certainly daunting at times. The reality, however, is that AI is not here to steal people’s jobs. If anything, it will change the nature of some jobs and may even improve them by making human workers more efficient and productive. If AI is to be a truly useful tool, it will still need humans. One should remember that humans working alongside AI and using it as a tool is key, because in most cases AI cannot do the job of a person by itself.

Is AI biased?

Why should one view AI as a tool and not a replacement? The main reason is because AI itself is still learning, and AI-powered tools such as ChatGPT do not understand bias. As a result, whenever ChatGPT is asked a question it will pull information from anywhere, and so it can easily repeat old biases. AI is learning from previous data, much of which is biased or out of date. Data about home ownership and mortgages, e.g., are often biased because non-white people in the United States could not get a mortgage until after the 1960s. The effect on data due to this lending discrimination is only now being fully understood.

AI is certainly biased at times, but that stems from human bias. Again, this just reinforces the need for humans to be in control of AI. AI is like a young child in that it is still absorbing what is happening around it. People must therefore not fear it, but instead guide it in the right direction.

For AI to be used as a tool, it must be treated as such. If one wanted to build a house, one would not expect one’s tools to be able to do the job alone – and AI must be viewed through a similar lens. By acknowledging this aspect of AI and taking control of humans’ role in its development, the world would be better placed to reap the benefits and quash the fears associated with AI. One should therefore not assume that all the doom and gloom one reads about AI is exactly as it seems. Instead, people should try experimenting with it and learning from it, and maybe soon they will realize that it was the best thing that could have happened to humanity.

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The European Business Review: Adapting to the Digital Age: Teaching Blockchain and Cloud Computing
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Nov 6, 2024 6 min read

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By Lokesh Vij

Lokesh Vij is a Professor of BSc in Modern Computer Science & MSc in Applied Data Science & AI at Open Institute of Technology. With over 20 years of experience in cloud computing infrastructure, cybersecurity and cloud development, Professor Vij is an expert in all things related to data and modern computer science.

In today’s rapidly evolving technological landscape, the fields of blockchain and cloud computing are transforming industries, from finance to healthcare, and creating new opportunities for innovation. Integrating these technologies into education is not merely a trend but a necessity to equip students with the skills they need to thrive in the future workforce. Though both technologies are independently powerful, their potential for innovation and disruption is amplified when combined. This article explores the pressing questions surrounding the inclusion of blockchain and cloud computing in education, providing a comprehensive overview of their significance, benefits, and challenges.

The Technological Edge and Future Outlook

Cloud computing has revolutionized how businesses and individuals’ access and manage data and applications. Benefits like scalability, cost efficiency (including eliminating capital expenditure – CapEx), rapid innovation, and experimentation enable businesses to develop and deploy new applications and services quickly without the constraints of traditional on-premises infrastructure – thanks to managed services where cloud providers manage the operating system, runtime, and middleware, allowing businesses to focus on development and innovation. According to Statista, the cloud computing market is projected to reach a significant size of Euro 250 billion or even higher by 2028 (from Euro 110 billion in 2024), with a substantial Compound Annual Growth Rate (CAGR) of 22.78%. The widespread adoption of cloud computing by businesses of all sizes, coupled with the increasing demand for cloud-based services and applications, fuels the need for cloud computing professionals.

Blockchain, a distributed ledger technology, has paved the way by providing a secure, transparent, and tamper-proof way to record transactions (highly resistant to hacking and fraud). In 2021, European blockchain startups raised $1.5 billion in funding, indicating strong interest and growth potential. Reports suggest the European blockchain market could reach $39 billion by 2026, with a significant CAGR of over 47%. This growth is fueled by increasing adoption in sectors like finance, supply chain, and healthcare.

Addressing the Skills Gap

Reports from the World Economic Forum indicate that 85 million jobs may be displaced by a shift in the division of labor between humans and machines by 2025. However, 97 million new roles may emerge that are more adapted to the new division of labor between humans, machines, and algorithms, many of which will require proficiency in cloud computing and blockchain.

Furthermore, the World Economic Forum predicts that by 2027, 10% of the global GDP will be tokenized and stored on the blockchain. This massive shift means a surge in demand for blockchain professionals across various industries. Consider the implications of 10% of the global GDP being on the blockchain: it translates to a massive need for people who can build, secure, and manage these systems. We’re talking about potentially millions of jobs worldwide.

The European Blockchain Services Infrastructure (EBSI), an EU initiative, aims to deploy cross-border blockchain services across Europe, focusing on areas like digital identity, trusted data sharing, and diploma management. The EU’s MiCA (Crypto-Asset Regulation) regulation, expected to be fully implemented by 2025, will provide a clear legal framework for crypto-assets, fostering innovation and investment in the blockchain space. The projected growth and supportive regulatory environment point to a rising demand for blockchain professionals in Europe. Developing skills related to EBSI and its applications could be highly advantageous, given its potential impact on public sector blockchain adoption. Understanding the MiCA regulation will be crucial for blockchain roles related to crypto-assets and decentralized finance (DeFi).

Furthermore, European businesses are rapidly adopting digital technologies, with cloud computing as a core component of this transformation. GDPR (Data Protection Regulations) and other data protection laws push businesses to adopt secure and compliant cloud solutions. Many European countries invest heavily in cloud infrastructure and promote cloud adoption across various sectors. Artificial intelligence and machine learning will be deeply integrated into cloud platforms, enabling smarter automation, advanced analytics, and more efficient operations. This allows developers to focus on building applications without managing servers, leading to faster development cycles and increased scalability. Processing data closer to the source (like on devices or local servers) will become crucial for applications requiring real-time responses, such as IoT and autonomous vehicles.

The projected growth indicates a strong and continuous demand for blockchain and cloud professionals in Europe and worldwide. As we stand at the “crossroads of infinity,” there is a significant skill shortage, which will likely increase with the rapid adoption of these technologies. A 2023 study by SoftwareOne found that 95% of businesses globally face a cloud skills gap. Specific skills in high demand include cloud security, cloud-native development, and expertise in leading cloud platforms like AWS, Azure, and Google Cloud. The European Commission’s Digital Economy and Society Index (DESI) highlights a need for improved digital skills in areas like blockchain to support the EU’s digital transformation goals. A 2023 report by CasperLabs found that 90% of businesses in the US, UK, and China adopt blockchain, but knowledge gaps and interoperability challenges persist.

The Role of Educational Institutions

This surge in demand necessitates a corresponding increase in qualified individuals who can design, implement, and manage cloud-based and blockchain solutions. Educational institutions have a critical role to play in bridging this widening skills gap and ensuring a pipeline of talent ready to meet the demands of this burgeoning industry.

To effectively prepare the next generation of cloud computing and blockchain experts, educational institutions need to adopt a multi-pronged approach. This includes enhancing curricula with specialized programs, integrating cloud and blockchain concepts into existing courses, and providing hands-on experience with leading technology platforms.

Furthermore, investing in faculty development to ensure they possess up-to-date knowledge and expertise is crucial. Collaboration with industry partners through internships, co-teach programs, joint research projects, and mentorship programs can provide students with invaluable real-world experience and insights.

Beyond formal education, fostering a culture of lifelong learning is essential. Offering continuing education courses, boot camps, and online resources enables professionals to upskill or reskill and stay abreast of the latest advancements in cloud computing. Actively promoting awareness of career paths and opportunities in this field and facilitating connections with potential employers can empower students to thrive in the dynamic and evolving landscape of cloud computing and blockchain technologies.

By taking these steps, educational institutions can effectively prepare the young generation to fill the skills gap and thrive in the rapidly evolving world of cloud computing and blockchain.

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