Before the COVID-19 pandemic, most businesses viewed digitalization as only an additional avenue for marketing their products or services. In the post-pandemic world though, digitalization has become the very lifeblood of survival for these businesses.

But implementing an efficient digital business strategy is no easy task. After all, a digital transformation calls for fundamentally reshaping how a business operates.

However, one look at what technology can do for you and your business is enough to make you understand that the complex digital transformation process is well worth it. If all of this is new to you, don’t worry. You can master all the necessary digital skills to reap the benefits of digitalization by completing the Open Institute of Technology’s Bachelor’s Degree in Digital Business. Alternatively, you can further your skills with the Institute’s Master’s Degree in Applied Digital Business.

Without further ado, let’s discuss eight genuine benefits of embracing digitalization and implementing digital business strategies.

1. Data-Driven Decision-Making

Efficiency. Innovation. Sustainable success. These desirable outcomes can only be reached with data-driven decision-making. While traditional decision-making mostly relies on experience, modern data-driven decision-making leverages the power of artificial intelligence (AI) to analyze vast amounts of data swiftly and accurately.

Of course, artificial intelligence brings much more to the corporate world beyond data analysis. This innovative technology can automate administrative tasks, provide instant customer responses, and enhance overall operational agility. All of these make managerial and business decisions and processes significantly faster.

That’s precisely why OPIT’s study programs feature courses dedicated to artificial intelligence in the business setting, from a general introduction to AI principles in the digital economy. The goal of these courses is simple – help you understand why, how, and when to use AI in business decision-making and beyond.

But as powerful as AI is, you can’t solely rely on technology in your decision-making process. AI is only there to help you make this process more comprehensive and strategized. This technology will also help you spend less time on mundane, control-based tasks, allowing you to focus on your judgment, critical thinking, and problem-solving.

Luckily, all of these skills are also covered by various Digital Business courses at OPIT, allowing you to become the best digital-era manager and decision-maker you can be.

2. Faster Time to Market

All the invaluable data gathered by artificial intelligence and other digital tools can also do wonders in the research and development department. With so much data at hand, businesses should have no trouble improving their existing products or services or launching new ones.

The latter process is especially important as the time it takes for a product to go from conceptualization to market availability can be rather lengthy. But what used to take months or years can now be done in weeks, days, or even hours, all thanks to digitalization.

Businesses can rely on modern technologies to rapidly test, pilot, iterate, and launch new products and services, significantly enhancing their agility in the ever-evolving business world. And hey, if a product or a service doesn’t quite work, you’ll be able to tell this almost immediately through online feedback and product reviews.

Using these valuable insights, businesses can revise their offerings to suit their customers’ preferences, needs, and interests. The result? Nothing but product excellence and customer satisfaction.

3. New Sales Channels

Dominating the business world is all about finding new ways to reach, engage, and retain customers. The good news? The digital-age business world offers seemingly endless opportunities to do this. You just need to know where to look.

Granted, your job doesn’t stop when a new channel is identified. Rather, it transforms. Now, it’s up to you to know how to use that channel effectively. To do so, you’ll need to learn about digital business models, as virtually every sales channel has a dedicated one.

Arguably, the most important thing to cover is how digital business models differ from traditional models (especially if you’ve only ever worked with the latter). And that’s precisely what OPIT’s “Digital Business Models” module covers.

You’ll learn just how vital online platforms, e-commerce, and digital marketing are in shaping modern business strategies. Use this knowledge to successfully tap into new markets and connect with a broader audience.

Naturally, there’s one online channel that’ll play critical role here – social media. Luckily for business owners and managers, most customers are active on at least one social media platform, essentially making the global population a prospect for sales.

4. Increased Market Share

For most businesses, the ultimate goal is to boost revenue, improve bargaining power, and strengthen competitive position. First step? Capturing a more substantial portion of the market. Fortunately, doing so is much easier now that most of the global population is within reach through digital business strategies.

So, it’s no wonder digital transformation has become essential to growing a brand. This process facilitates everything you need to establish a robust market presence – better financial performance, media activity, and advertising capabilities.

Best of all? You can use digital business strategies to only boost your market share or completely dominate your industry. It’s all up to you and how you harness the power of digitalization.

That’s why OPIT’s Applied Digital Business program contains a course titled “Maximizing Impact in the Digital Economy.” From gradual scaling to growth hacking, this course equips you with the insights and skills needed to ensure sustained success in virtually any industry.

5. Better Customer Interaction

Reaching and retaining new customers are equally important. But how can you do this? By ensuring most (if not all) of their interactions with the business are positive, of course. Naturally, digital transformation can help in this regard as well.

After all, the digital environment offers countless possibilities for improving the customer relationship with a brand. From streamlined online transactions to personalized communication through various digital channels, there’s virtually no area of the customer experience that digital transformation can’t positively impact. With this process, it’s all about simplicity, real-time services, and tailored experiences. And there’s hardly a customer that doesn’t love these things.

Granted, many (digital) elements are involved in achieving this desirable outcome, including artificial intelligence, automation, and digital marketing. But don’t worry; the OPIT’s programs extensively cover each element.

Take digital marketing as an example. Whether you’re interested in gaining an understanding of the key concepts of this dynamic field or delving into advanced strategies, there’s a module tailored to your needs.

6. Real-Time Transactions

As previously mentioned, customers love real-time services. In the past, this was hardly possible, as businesses were limited by time and infrastructure constraints. But not anymore. With digital tools, the 24/7 concept becomes a reality.

Customers can look at business offerings and make a purchase at any time of the day or night, breaking free from the traditional constraints of operating hours. All they need is a few clicks, and voilà – their transaction is complete.

This is made possible by innovative technologies like Blockchain, which dramatically enhances transaction speed while minimizing costs and any chances of fraud. Of course, this also means that this technology is covered by OPIT’s undergraduate program, which looks into the Blockchain’s transformative impact on business practices.

7. Easy Talent Acquisition

So far, this article has focused on how digital business strategies can benefit a brand’s relationship with customers. But these strategies can also revolutionize the process of talent acquisition. Of course, this is equally important, as there’s no successful business without a talented and capable workforce.

Before, recruiting top talent was often a challenging and time-consuming endeavor. Now, attracting talent (and the right talent for your business at that) is almost effortless. How?

Well, digital tools have got your back every step of the way. From job-matching sites like LinkedIn attracting candidates based on their professional profiles to automated systems streamlining the hiring process, digital tools have completely transformed talent acquisition.

That’s not to mention the endless opportunities working from home has opened up both for businesses and employees. Thanks to digitalization, the whole world is basically your talent pool.

8. Higher Revenue

Though each of the mentioned benefits is essential for business success in and of itself, they also have a cumulative impact on one of the most crucial business metrics: revenue. Investing in digitalization might seem like a major undertaking, but this impact makes every penny worth it.

Let’s recap what you can get with effective digital business strategies. You can get more effective systems and productive employees, better decision-making and judgment, improved products and sales channels, and a long-lasting (and interactive) relationship with customers. All of these create a robust foundation for revenue growth.

Reap the Full Benefits of Digital Business Strategies

There’s no doubt about it – effective digital business strategies can transform the trajectory of virtually any business. But for these strategies to work, they must be carried out with precision, knowledge, and strategic foresight.

That’s where OPIT’s Bachelor’s Degree in Digital Business and Master’s Degree in Applied Digital Business come into play.

Regardless of the digital business career you’re interested in (e.g., digital business consultant, digital marketing specialist, or digital transformation specialist), these courses will equip you with the necessary skills to stay ahead in a globally connected world.

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Il Sole 24 Ore: Integrating Artificial Intelligence into the Enterprise – Challenges and Opportunities for CEOs and Management
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Apr 14, 2025 6 min read

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Expert Pierluigi Casale analyzes the adoption of AI by companies, the ethical and regulatory challenges and the differentiated approach between large companies and SMEs

By Gianni Rusconi

Easier said than done: to paraphrase the well-known proverb, and to place it in the increasingly large collection of critical issues and opportunities related to artificial intelligence, the task that CEOs and management have to adequately integrate this technology into the company is indeed difficult. Pierluigi Casale, professor at OPIT (Open Institute of Technology, an academic institution founded two years ago and specialized in the field of Computer Science) and technical consultant to the European Parliament for the implementation and regulation of AI, is among those who contributed to the definition of the AI ​​Act, providing advice on aspects of safety and civil liability. His task, in short, is to ensure that the adoption of artificial intelligence (primarily within the parliamentary committees operating in Brussels) is not only efficient, but also ethical and compliant with regulations. And, obviously, his is not an easy task.

The experience gained over the last 15 years in the field of machine learning and the role played in organizations such as Europol and in leading technology companies are the requirements that Casale brings to the table to balance the needs of EU bodies with the pressure exerted by American Big Tech and to preserve an independent approach to the regulation of artificial intelligence. A technology, it is worth remembering, that implies broad and diversified knowledge, ranging from the regulatory/application spectrum to geopolitical issues, from computational limitations (common to European companies and public institutions) to the challenges related to training large-format language models.

CEOs and AI

When we specifically asked how CEOs and C-suites are “digesting” AI in terms of ethics, safety and responsibility, Casale did not shy away, framing the topic based on his own professional career. “I have noticed two trends in particular: the first concerns companies that started using artificial intelligence before the AI ​​Act and that today have the need, as well as the obligation, to adapt to the new ethical framework to be compliant and avoid sanctions; the second concerns companies, like the Italian ones, that are only now approaching this topic, often in terms of experimental and incomplete projects (the expression used literally is “proof of concept”, ed.) and without these having produced value. In this case, the ethical and regulatory component is integrated into the adoption process.”

In general, according to Casale, there is still a lot to do even from a purely regulatory perspective, due to the fact that there is not a total coherence of vision among the different countries and there is not the same speed in implementing the indications. Spain, in this regard, is setting an example, having established (with a royal decree of 8 November 2023) a dedicated “sandbox”, i.e. a regulatory experimentation space for artificial intelligence through the creation of a controlled test environment in the development and pre-marketing phase of some artificial intelligence systems, in order to verify compliance with the requirements and obligations set out in the AI ​​Act and to guide companies towards a path of regulated adoption of the technology.

Read the full article below (in Italian):

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The Lucky Future: How AI Aims to Change Everything
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Apr 10, 2025 7 min read

There is no question that the spread of artificial intelligence (AI) is having a profound impact on nearly every aspect of our lives.

But is an AI-powered future one to be feared, or does AI offer the promise of a “lucky future.”

That “lucky future” prediction comes from Zorina Alliata, principal AI Strategist at Amazon and AI faculty member at Georgetown University and the Open Institute of Technology (OPIT), in her recent webinar “The Lucky Future: How AI Aims to Change Everything” (February 18, 2025).

However, according to Alliata, such a future depends on how the technology develops and whether strategies can be implemented to mitigate the risks.

How AI Aims to Change Everything

For many people, AI is already changing the way they work. However, more broadly, AI has profoundly impacted how we consume information.

From the curation of a social media feed and the summary answer to a search query from Gemini at the top of your Google results page to the AI-powered chatbot that resolves your customer service issues, AI has quickly and quietly infiltrated nearly every aspect of our lives in the past few years.

While there have been significant concerns recently about the possibly negative impact of AI, Alliata’s “lucky future” prediction takes these fears into account. As she detailed in her webinar, a future with AI will have to take into consideration:

  • Where we are currently with AI and future trajectories
  • The impact AI is having on the job landscape
  • Sustainability concerns and ethical dilemmas
  • The fundamental risks associated with current AI technology

According to Alliata, by addressing these risks, we can craft a future in which AI helps individuals better align their needs with potential opportunities and limitations of the new technology.

Industry Applications of AI

While AI has been in development for decades, Alliata describes a period known as the “AI winter” during which educators like herself studied AI technology, but hadn’t arrived at a point of practical applications. Contributing to this period of uncertainty were concerns over how to make AI profitable as well.

That all changed about 10-15 years ago when machine learning (ML) improved significantly. This development led to a surge in the creation of business applications for AI. Beginning with automation and robotics for repetitive tasks, the technology progressed to data analysis – taking a deep dive into data and finding not only new information but new opportunities as well.

This further developed into generative AI capable of completing creative tasks. Generative AI now produces around one billion words per day, compared to the one trillion produced by humans.

We are now at the stage where AI can complete complex tasks involving multiple steps. In her webinar, Alliata gave the example of a team creating storyboards and user pathways for a new app they wanted to develop. Using photos and rough images, they were able to use AI to generate the code for the app, saving hundreds of hours of manpower.

The next step in AI evolution is Artificial General Intelligence (AGI), an extremely autonomous level of AI that can replicate or in some cases exceed human intelligence. While the benefits of such technology may readily be obvious to some, the industry itself is divided as to not only whether this form of AI is close at hand or simply unachievable with current tools and technology, but also whether it should be developed at all.

This unpredictability, according to Alliata, represents both the excitement and the concerns about AI.

The AI Revolution and the Job Market

According to Alliata, the job market is the next area where the AI revolution can profoundly impact our lives.

To date, the AI revolution has not resulted in widespread layoffs as initially feared. Instead of making employees redundant, many jobs have evolved to allow them to work alongside AI. In fact, AI has also created new jobs such as AI prompt writer.

However, the prediction is that as AI becomes more sophisticated, it will need less human support, resulting in a greater job churn. Alliata shared statistics from various studies predicting as many as 27% of all jobs being at high risk of becoming redundant from AI and 40% of working hours being impacted by language learning models (LLMs) like Chat GPT.

Furthermore, AI may impact some roles and industries more than others. For example, one study suggests that in high-income countries, 8.5% of jobs held by women were likely to be impacted by potential automation, compared to just 3.9% of jobs held by men.

Is AI Sustainable?

While Alliata shared the many ways in which AI can potentially save businesses time and money, she also highlighted that it is an expensive technology in terms of sustainability.

Conducting AI training and processing puts a heavy strain on central processing units (CPUs), requiring a great deal of energy. According to estimates, Chat GPT 3 alone uses as much electricity per day as 121 U.S. households in an entire year. Gartner predicts that by 2030, AI could consume 3.5% of the world’s electricity.

To reduce the energy requirements, Alliata highlighted potential paths forward in terms of hardware optimization, such as more energy-efficient chips, greater use of renewable energy sources, and algorithm optimization. For example, models that can be applied to a variety of uses based on prompt engineering and parameter-efficient tuning are more energy-efficient than training models from scratch.

Risks of Using Generative AI

While Alliata is clearly an advocate for the benefits of AI, she also highlighted the risks associated with using generative AI, particularly LLMs.

  • Uncertainty – While we rely on AI for answers, we aren’t always sure that the answers provided are accurate.
  • Hallucinations – Technology designed to answer questions can make up facts when it does not know the answer.
  • Copyright – The training of LLMs often uses copyrighted data for training without permission from the creator.
  • Bias – Biased data often trains LLMs, and that bias becomes part of the LLM’s programming and production.
  • Vulnerability – Users can bypass the original functionality of an LLM and use it for a different purpose.
  • Ethical Risks – AI applications pose significant ethical risks, including the creation of deepfakes, the erosion of human creativity, and the aforementioned risks of unemployment.

Mitigating these risks relies on pillars of responsibility for using AI, including value alignment of the application, accountability, transparency, and explainability.

The last one, according to Alliata, is vital on a human level. Imagine you work for a bank using AI to assess loan applications. If a loan is denied, the explanation you give to the customer can’t simply be “Because the AI said so.” There needs to be firm and explainable data behind the reasoning.

OPIT’s Masters in Responsible Artificial Intelligence explores the risks and responsibilities inherent in AI, as well as others.

A Lucky Future

Despite the potential risks, Alliata concludes that AI presents even more opportunities and solutions in the future.

Information overload and decision fatigue are major challenges today. Imagine you want to buy a new car. You have a dozen features you desire, alongside hundreds of options, as well as thousands of websites containing the relevant information. AI can help you cut through the noise and narrow the information down to what you need based on your specific requirements.

Alliata also shared how AI is changing healthcare, allowing patients to understand their health data, make informed choices, and find healthcare professionals who meet their needs.

It is this functionality that can lead to the “lucky future.” Personalized guidance based on an analysis of vast amounts of data means that each person is more likely to make the right decision with the right information at the right time.

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