Before the COVID-19 pandemic, most businesses viewed digitalization as only an additional avenue for marketing their products or services. In the post-pandemic world though, digitalization has become the very lifeblood of survival for these businesses.

But implementing an efficient digital business strategy is no easy task. After all, a digital transformation calls for fundamentally reshaping how a business operates.

However, one look at what technology can do for you and your business is enough to make you understand that the complex digital transformation process is well worth it. If all of this is new to you, don’t worry. You can master all the necessary digital skills to reap the benefits of digitalization by completing the Open Institute of Technology’s Bachelor’s Degree in Digital Business. Alternatively, you can further your skills with the Institute’s Master’s Degree in Applied Digital Business.

Without further ado, let’s discuss eight genuine benefits of embracing digitalization and implementing digital business strategies.

1. Data-Driven Decision-Making

Efficiency. Innovation. Sustainable success. These desirable outcomes can only be reached with data-driven decision-making. While traditional decision-making mostly relies on experience, modern data-driven decision-making leverages the power of artificial intelligence (AI) to analyze vast amounts of data swiftly and accurately.

Of course, artificial intelligence brings much more to the corporate world beyond data analysis. This innovative technology can automate administrative tasks, provide instant customer responses, and enhance overall operational agility. All of these make managerial and business decisions and processes significantly faster.

That’s precisely why OPIT’s study programs feature courses dedicated to artificial intelligence in the business setting, from a general introduction to AI principles in the digital economy. The goal of these courses is simple – help you understand why, how, and when to use AI in business decision-making and beyond.

But as powerful as AI is, you can’t solely rely on technology in your decision-making process. AI is only there to help you make this process more comprehensive and strategized. This technology will also help you spend less time on mundane, control-based tasks, allowing you to focus on your judgment, critical thinking, and problem-solving.

Luckily, all of these skills are also covered by various Digital Business courses at OPIT, allowing you to become the best digital-era manager and decision-maker you can be.

2. Faster Time to Market

All the invaluable data gathered by artificial intelligence and other digital tools can also do wonders in the research and development department. With so much data at hand, businesses should have no trouble improving their existing products or services or launching new ones.

The latter process is especially important as the time it takes for a product to go from conceptualization to market availability can be rather lengthy. But what used to take months or years can now be done in weeks, days, or even hours, all thanks to digitalization.

Businesses can rely on modern technologies to rapidly test, pilot, iterate, and launch new products and services, significantly enhancing their agility in the ever-evolving business world. And hey, if a product or a service doesn’t quite work, you’ll be able to tell this almost immediately through online feedback and product reviews.

Using these valuable insights, businesses can revise their offerings to suit their customers’ preferences, needs, and interests. The result? Nothing but product excellence and customer satisfaction.

3. New Sales Channels

Dominating the business world is all about finding new ways to reach, engage, and retain customers. The good news? The digital-age business world offers seemingly endless opportunities to do this. You just need to know where to look.

Granted, your job doesn’t stop when a new channel is identified. Rather, it transforms. Now, it’s up to you to know how to use that channel effectively. To do so, you’ll need to learn about digital business models, as virtually every sales channel has a dedicated one.

Arguably, the most important thing to cover is how digital business models differ from traditional models (especially if you’ve only ever worked with the latter). And that’s precisely what OPIT’s “Digital Business Models” module covers.

You’ll learn just how vital online platforms, e-commerce, and digital marketing are in shaping modern business strategies. Use this knowledge to successfully tap into new markets and connect with a broader audience.

Naturally, there’s one online channel that’ll play critical role here – social media. Luckily for business owners and managers, most customers are active on at least one social media platform, essentially making the global population a prospect for sales.

4. Increased Market Share

For most businesses, the ultimate goal is to boost revenue, improve bargaining power, and strengthen competitive position. First step? Capturing a more substantial portion of the market. Fortunately, doing so is much easier now that most of the global population is within reach through digital business strategies.

So, it’s no wonder digital transformation has become essential to growing a brand. This process facilitates everything you need to establish a robust market presence – better financial performance, media activity, and advertising capabilities.

Best of all? You can use digital business strategies to only boost your market share or completely dominate your industry. It’s all up to you and how you harness the power of digitalization.

That’s why OPIT’s Applied Digital Business program contains a course titled “Maximizing Impact in the Digital Economy.” From gradual scaling to growth hacking, this course equips you with the insights and skills needed to ensure sustained success in virtually any industry.

5. Better Customer Interaction

Reaching and retaining new customers are equally important. But how can you do this? By ensuring most (if not all) of their interactions with the business are positive, of course. Naturally, digital transformation can help in this regard as well.

After all, the digital environment offers countless possibilities for improving the customer relationship with a brand. From streamlined online transactions to personalized communication through various digital channels, there’s virtually no area of the customer experience that digital transformation can’t positively impact. With this process, it’s all about simplicity, real-time services, and tailored experiences. And there’s hardly a customer that doesn’t love these things.

Granted, many (digital) elements are involved in achieving this desirable outcome, including artificial intelligence, automation, and digital marketing. But don’t worry; the OPIT’s programs extensively cover each element.

Take digital marketing as an example. Whether you’re interested in gaining an understanding of the key concepts of this dynamic field or delving into advanced strategies, there’s a module tailored to your needs.

6. Real-Time Transactions

As previously mentioned, customers love real-time services. In the past, this was hardly possible, as businesses were limited by time and infrastructure constraints. But not anymore. With digital tools, the 24/7 concept becomes a reality.

Customers can look at business offerings and make a purchase at any time of the day or night, breaking free from the traditional constraints of operating hours. All they need is a few clicks, and voilà – their transaction is complete.

This is made possible by innovative technologies like Blockchain, which dramatically enhances transaction speed while minimizing costs and any chances of fraud. Of course, this also means that this technology is covered by OPIT’s undergraduate program, which looks into the Blockchain’s transformative impact on business practices.

7. Easy Talent Acquisition

So far, this article has focused on how digital business strategies can benefit a brand’s relationship with customers. But these strategies can also revolutionize the process of talent acquisition. Of course, this is equally important, as there’s no successful business without a talented and capable workforce.

Before, recruiting top talent was often a challenging and time-consuming endeavor. Now, attracting talent (and the right talent for your business at that) is almost effortless. How?

Well, digital tools have got your back every step of the way. From job-matching sites like LinkedIn attracting candidates based on their professional profiles to automated systems streamlining the hiring process, digital tools have completely transformed talent acquisition.

That’s not to mention the endless opportunities working from home has opened up both for businesses and employees. Thanks to digitalization, the whole world is basically your talent pool.

8. Higher Revenue

Though each of the mentioned benefits is essential for business success in and of itself, they also have a cumulative impact on one of the most crucial business metrics: revenue. Investing in digitalization might seem like a major undertaking, but this impact makes every penny worth it.

Let’s recap what you can get with effective digital business strategies. You can get more effective systems and productive employees, better decision-making and judgment, improved products and sales channels, and a long-lasting (and interactive) relationship with customers. All of these create a robust foundation for revenue growth.

Reap the Full Benefits of Digital Business Strategies

There’s no doubt about it – effective digital business strategies can transform the trajectory of virtually any business. But for these strategies to work, they must be carried out with precision, knowledge, and strategic foresight.

That’s where OPIT’s Bachelor’s Degree in Digital Business and Master’s Degree in Applied Digital Business come into play.

Regardless of the digital business career you’re interested in (e.g., digital business consultant, digital marketing specialist, or digital transformation specialist), these courses will equip you with the necessary skills to stay ahead in a globally connected world.

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Agenda Digitale: Generative AI in the Enterprise – A Guide to Conscious and Strategic Use
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Mar 31, 2025 6 min read

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By Zorina Alliata, Professor of Responsible Artificial Intelligence e Digital Business & Innovation at OPIT – Open Institute of Technology

Integrating generative AI into your business means innovating, but also managing risks. Here’s how to choose the right approach to get value

The adoption of generative AI in the enterprise is growing rapidly, bringing innovation to decision-making, creativity and operations. However, to fully exploit its potential, it is essential to define clear objectives and adopt strategies that balance benefits and risks.

Over the course of my career, I have been fortunate to experience firsthand some major technological revolutions – from the internet boom to the “renaissance” of artificial intelligence a decade ago with machine learning.

However, I have never seen such a rapid rate of adoption as the one we are experiencing now, thanks to generative AI. Although this type of AI is not yet perfect and presents significant risks – such as so-called “hallucinations” or the possibility of generating toxic content – ​​it fills a real need, both for people and for companies, generating a concrete impact on communication, creativity and decision-making processes.

Defining the Goals of Generative AI in the Enterprise

When we talk about AI, we must first ask ourselves what problems we really want to solve. As a teacher and consultant, I have always supported the importance of starting from the specific context of a company and its concrete objectives, without inventing solutions that are as “smart” as they are useless.

AI is a formidable tool to support different processes: from decision-making to optimizing operations or developing more accurate predictive analyses. But to have a significant impact on the business, you need to choose carefully which task to entrust it with, making sure that the solution also respects the security and privacy needs of your customers .

Understanding Generative AI to Adopt It Effectively

A widespread risk, in fact, is that of being guided by enthusiasm and deploying sophisticated technology where it is not really needed. For example, designing a system of reviews and recommendations for films requires a certain level of attention and consumer protection, but it is very different from an X-ray reading service to diagnose the presence of a tumor. In the second case, there is a huge ethical and medical risk at stake: it is necessary to adapt the design, control measures and governance of the AI ​​to the sensitivity of the context in which it will be used.

The fact that generative AI is spreading so rapidly is a sign of its potential and, at the same time, a call for caution. This technology manages to amaze anyone who tries it: it drafts documents in a few seconds, summarizes or explains complex concepts, manages the processing of extremely complex data. It turns into a trusted assistant that, on the one hand, saves hours of work and, on the other, fosters creativity with unexpected suggestions or solutions.

Yet, it should not be forgotten that these systems can generate “hallucinated” content (i.e., completely incorrect), or show bias or linguistic toxicity where the starting data is not sufficient or adequately “clean”. Furthermore, working with AI models at scale is not at all trivial: many start-ups and entrepreneurs initially try a successful idea, but struggle to implement it on an infrastructure capable of supporting real workloads, with adequate governance measures and risk management strategies. It is crucial to adopt consolidated best practices, structure competent teams, define a solid operating model and a continuous maintenance plan for the system.

The Role of Generative AI in Supporting Business Decisions

One aspect that I find particularly interesting is the support that AI offers to business decisions. Algorithms can analyze a huge amount of data, simulating multiple scenarios and identifying patterns that are elusive to the human eye. This allows to mitigate biases and distortions – typical of exclusively human decision-making processes – and to predict risks and opportunities with greater objectivity.

At the same time, I believe that human intuition must remain key: data and numerical projections offer a starting point, but context, ethics and sensitivity towards collaborators and society remain elements of human relevance. The right balance between algorithmic analysis and strategic vision is the cornerstone of a responsible adoption of AI.

Industries Where Generative AI Is Transforming Business

As a professor of Responsible Artificial Intelligence and Digital Business & Innovation, I often see how some sectors are adopting AI extremely quickly. Many industries are already transforming rapidly. The financial sector, for example, has always been a pioneer in adopting new technologies: risk analysis, fraud prevention, algorithmic trading, and complex document management are areas where generative AI is proving to be very effective.

Healthcare and life sciences are taking advantage of AI advances in drug discovery, advanced diagnostics, and the analysis of large amounts of clinical data. Sectors such as retail, logistics, and education are also adopting AI to improve their processes and offer more personalized experiences. In light of this, I would say that no industry will be completely excluded from the changes: even “humanistic” professions, such as those related to medical care or psychological counseling, will be able to benefit from it as support, without AI completely replacing the relational and care component.

Integrating Generative AI into the Enterprise: Best Practices and Risk Management

A growing trend is the creation of specialized AI services AI-as-a-Service. These are based on large language models but are tailored to specific functionalities (writing, code checking, multimedia content production, research support, etc.). I personally use various AI-as-a-Service tools every day, deriving benefits from them for both teaching and research. I find this model particularly advantageous for small and medium-sized businesses, which can thus adopt AI solutions without having to invest heavily in infrastructure and specialized talent that are difficult to find.

Of course, adopting AI technologies requires companies to adopt a well-structured risk management strategy, covering key areas such as data protection, fairness and lack of bias in algorithms, transparency towards customers, protection of workers, definition of clear responsibilities regarding automated decisions and, last but not least, attention to environmental impact. Each AI model, especially if trained on huge amounts of data, can require significant energy consumption.

Furthermore, when we talk about generative AI and conversational models , we add concerns about possible inappropriate or harmful responses (so-called “hallucinations”), which must be managed by implementing filters, quality control and continuous monitoring processes. In other words, although AI can have disruptive and positive effects, the ultimate responsibility remains with humans and the companies that use it.

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Medium: First cohort of students set to graduate from Open Institute of Technology
OPIT - Open Institute of Technology
OPIT - Open Institute of Technology
Mar 31, 2025 4 min read

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  • Medium, published on March 24th, 2025

By Alexandre Lopez

The first ever cohort will graduate from Open Institute of Technology (OPIT) on 8th March 2025, with 40 students receiving a Master of Science degree in Applied Data Science and AI.

OPIT was launched two years ago by renowned edtech entrepreneur Riccardo Ocleppo and Prof. Francesco Profumo (former minister of education in Italy), who witnessed the growing tech skills gap and wanted to combat it directly through creating a brand-new, accredited academic institution focused on innovative BSc and MSc degrees in the field of Technology.

The higher education institution has grown since its initial launch. Having started with just two degrees on offer — BSc in Modern Computer Science and an MSc in Applied Data Science and Artificial Intelligence — OPIT now offers two bachelor’s and four master’s degrees in a range of areas, such as Computer Science, Digital Business, Artificial Intelligence and Enterprise Cybersecurity.

Students at OPIT can learn from a wide range of professors who combine academic and professional expertise in software engineering, cloud computing, AI, cybersecurity, and much more. The institution operates on a fully remote system, with over 300 students tuning in from 78 countries around the world.

80% of OPIT’s students are already working professionals who are currently employed at top companies across many industries. They are in global tech firms like Accenture, Cisco, and Broadcom and financial companies such as UBS, PwC, Deloitte, and First Bank of Nigeria. Some are leading innovation at Dynatrace and Leonardo, while others focus on sustainability and social impact with Too Good To Go, Caritas, and the Pharo Foundation. From AI and software development to healthcare and international organizations like NATO and the United Nations Mine Action Service (UNMAS), OPIT alumni are making a real difference in the world.

OPIT is working on the development of the expansion of our current academic offerings, new courses, doctoral programs, applied research, and technology transfer initiatives with companies.

Once in the program, students have flexible options to complete their studies faster (by studying during the summer) or extend their studies longer than the standard duration. Every OPIT degree ends with a “capstone project”, providing them with real-life experiences in relevant businesses and industries. Some examples of capstone projects include “AI in Anti-Money Laundering: Leveraging AI to combat financial crime,” or “Predictive Modeling for Climate Disasters: Using AI to anticipate climate-related emergencies.”

The graduation on March 8th marks a pivotal moment for OPIT.

“The success of this first class of graduates marks a significant milestone for OPIT and reinforces our mission: to provide high-quality, globally accessible tech education that meets the ever-evolving demands of the job market,” said Riccardo Ocleppo, founder of OPIT.

“In just two years, we have built a dynamic and highly professional learning environment, attracting students from all over the world and connecting them with leading companies.”

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