If you’re eyeing the digital marketing scene, know that every click tells a story, and every strategy can turn the tables for companies fighting for the online spotlight. Creativity meets metrics, and social media is a place to make connections that matter and spread the word about your brand or make it so that the word spreads on its own. Here is how to become a digital marketing specialist.
Understanding the Role of a Digital Marketing Specialist
Imagine being the person for everything online in a business. That’s more or less what a digital marketing specialist does.
They handle everything from making a website appear at the top of search results (thanks to SEO) to crafting the kind of content that makes people click, share, and buy. Specialists know what makes audiences tick on social media and keep up with the latest hashtag trends to figure out the best time to post. They don’t throw content out into the void and hope for the best—they analyze everything.
Which tweet has the most engagement? Did changing the call-to-action on that email campaign increase conversions? It’s all in a day’s work.
But what’s the big deal about all this, you might ask.
Being visible online is pretty much everything for a business these days. It matters little if it’s a local bakery or a multinational tech company. They all need to be online so potential customers can find them. Their digital marketing specialist uses a mix of creativity, analytics, and tech-savvy to boost brand awareness, rake in leads, and ultimately, drive sales. These specialists are the ones making sure a business is actively connecting with people and turning them into customers.
Essential Skills and Qualifications
To become a digital marketing specialist, you must have strong technical skills, creativity, and a fair bit of analytical prowess. Here’s a rundown:
- SEO/SEM reveals the alchemy of search engines that can make or break a brand’s online visibility. This skill helps you know the right keywords, the magic of backlinks, and the techniques of ranking higher.
- Content creation (blogs that tell a story, videos that captivate, or tweets that go viral) must resonate with your audience.
- Data analysis is great if you love numbers because dissecting website traffic, engagement rates, and conversion stats to understand what’s working (and what’s not) is a big part of the game.
- Social media expertise means knowing your TikToks from your Tweets. Each platform operates on a distinct system, and mastering these can help you connect with audiences effectively.
- PPC advertising is just as significant. Crafting the ads at the top of the search results requires a keen understanding of PPC strategies, especially if you’re aiming for a monetary balance.
As for the educational backdrop, while you don’t necessarily need a degree in digital marketing, having one in related fields like marketing, communications, or business can give you a solid foundation. That said, digital marketing values skills and real-world experience just as much, if not more.
Path to Becoming a Digital Marketing Specialist
Here’s a guide on how to be a digital marketing specialist:
1. Obtain a Relevant Degree
While you don’t need a degree in marketing to break into digital marketing, it undoubtedly helps. A bachelor’s in marketing, communications, or a related field lays a solid foundation. It introduces you to marketing principles, consumer behavior, and, increasingly, digital marketing basics. If college isn’t your path, there are still many success stories from self-taught specialists.
2. Get Hands-on Experience
There’s no substitute for getting directly involved in digital marketing. Internships are a great step, as they give you a peek into the industry’s workings and let you apply what you’ve learned. Or you can start your own project. Create a blog, manage social media for a family business, or run your own PPC campaigns to build a portfolio that showcases your skills.
3. Prioritize Continuous Learning
Digital marketing evolves fast, so you must keep up with the trends. Online courses and certifications can keep you up to date while also boosting your resume. Certifications like Google Ads, Facebook Blueprint, or SEMrush certifications also prove your skills and dedication to the craft. Each one is a step toward establishing your expertise.
4. Start Networking
Join digital marketing forums, attend webinars, and don’t be shy about reaching out to professionals you admire. The digital marketing community is surprisingly welcoming and a treasure trove of insights and opportunities.
5. Apply for Entry-Level Positions
With some education, a portfolio, and a few certifications under your belt, start applying for entry-level positions. Adjust your resume to highlight your digital marketing skills and projects, and don’t get discouraged by setbacks. Every interview, whether successful or not, is a point of learning.
OPIT’s Digital Marketing Education Programs
OPIT has a couple of solid programs up its sleeve for digital marketing—the BSc and MSc in Digital Business. They aren’t typical, dry lecture-based courses. These programs give you both the theory and practice necessary in digital marketing.
OPIT’s approach is unique in the way it blends theory with practice. You learn the latest trends, tools, and strategies currently being used in the industry. Plus, you’re not learning in a vacuum. OPIT connects you with industry experts, giving you a chance to pick the brains of people who have invaluable experience and skills. The programs offer first-hand insights, resources, and a network of professionals you’d be hard-pressed to find anywhere else.
Why Choose a Career as a Digital Marketing Specialist
For starters, every business out there, from the hole-in-the-wall coffee shop to giant corporations, is trying to make its mark online. That means there’s an enormous demand for people who can handle the digital world creatively and effectively.
This job also keeps you on your toes. One day, you might be cracking the code on a Google Ads campaign, and the next, you’re storytelling on Instagram or analyzing website traffic. It’s this mix of creativity, strategy, and analytics that makes the work diverse and, believe it or not, pretty exciting.
Become the Social Media Strategist You Were Meant to Be
The path to becoming a specialist is fairly varied, but two factors hold true: you need to keep on top of current trends, and you need hands-on experience. Fortunately, OPIT positions you on the right career path by providing just that. Check out OPIT’s bachelor’s and master’s programs in digital business and learn how to be a good digital marketing specialist first-hand.
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From the same author
Read the articleThe Open Institute of Technology (OPIT) is the perfect place for those looking to master the core skills and gain the fundamental knowledge they need to enter the exciting and dynamic environment of the tech industry. While OPIT’s various degrees and courses unlock the doors to numerous careers, students may not know exactly which line of work they wish to enter, or how, exactly, to take the next steps.
That’s why, as well as providing exceptional online education in fields like Responsible AI, Computer Science, and Digital Business, OPIT also offers an array of career-related services, like the Peer Career Mentoring Program. Designed to provide the expert advice and support students need, this program helps students and alumni gain inspiration and insight to map out their future careers.
Introducing the OPIT Peer Career Mentoring Program
As the name implies, OPIT’s Peer Career Mentoring Program is about connecting students and alumni with experienced peers to provide insights, guidance, and mentorship and support their next steps on both a personal and professional level.
It provides a highly supportive and empowering space in which current and former learners can receive career-related advice and guidance, harnessing the rich and varied experiences of the OPIT community to accelerate growth and development.
Meet the Mentors
Plenty of experienced, expert mentors have already signed up to play their part in the Peer Career Mentoring Program at OPIT. They include managers, analysts, researchers, and more, all ready and eager to share the benefits of their experience and their unique perspectives on the tech industry, careers in tech, and the educational experience at OPIT.
Examples include:
- Marco Lorenzi: Having graduated from the MSc in Applied Data Science and AI program at OPIT, Marco has since progressed to a role as a Prompt Engineer at RWS Group and is passionate about supporting younger learners as they take their first steps into the workforce or seek career evolution.
- Antonio Amendolagine: Antonio graduated from the OPIT MSc in Applied Data Science and AI and currently works as a Product Marketing and CRM Manager with MER MEC SpA, focusing on international B2B businesses. Like other mentors in the program, he enjoys helping students feel more confident about achieving their future aims.
- Asya Mantovani: Asya took the MSc in Responsible AI program at OPIT before taking the next steps in her career as a Software Engineer with Accenture, one of the largest IT companies in the world, and a trusted partner of the institute. With a firm belief in knowledge-sharing and mutual support, she’s eager to help students progress and succeed.
The Value of the Peer Mentoring Program
The OPIT Peer Career Mentoring Program is an invaluable source of support, inspiration, motivation, and guidance for the many students and graduates of OPIT who feel the need for a helping hand or guiding light to help them find the way or make the right decisions moving forward. It’s a program built around the sharing of wisdom, skills, and insights, designed to empower all who take part.
Every student is different. Some have very clear, fixed, and firm objectives in mind for their futures. Others may have a slightly more vague outline of where they want to go and what they want to do. Others live more in the moment, focusing purely on the here and now, but not thinking too far ahead. All of these different types of people may need guidance and support from time to time, and peer mentoring provides that.
This program is also just one of many ways in which OPIT bridges the gaps between learners around the world, creating a whole community of students and educators, linked together by their shared passions for technology and development. So, even though you may study remotely at OPIT, you never need to feel alone or isolated from your peers.
Additional Career Services Offered by OPIT
The Peer Career Mentoring Program is just one part of the larger array of career services that students enjoy at the Open Institute of Technology.
- Career Coaching and Support: Students can schedule one-to-one sessions with the institute’s experts to receive insightful feedback, flexibly customized to their exact needs and situation. They can request resume audits, hone their interview skills, and develop action plans for the future, all with the help of experienced, expert coaches.
- Resource Hub: Maybe you need help differentiating between various career paths, or seeing where your degree might take you. Or you need a bit of assistance in handling the challenges of the job-hunting process. Either way, the OPIT Resource Hub contains the in-depth guides you need to get ahead and gain practical skills to confidently move forward.
- Career Events: Regularly, OPIT hosts online career event sessions with industry experts and leaders as guest speakers about the topics that most interest today’s tech students and graduates. You can join workshops to sharpen your skills and become a better prospect in the job market, or just listen to the lessons and insights of the pros.
- Internship Opportunities: There are few better ways to begin your professional journey than an internship at a top-tier company. OPIT unlocks the doors to numerous internship roles with trusted institute partners, as well as additional professional and project opportunities where you can get hands-on work experience at a high level.
In addition to the above, OPIT also teams up with an array of leading organizations around the world, including some of the biggest names, including AWS, Accenture, and Hype. Through this network of trust, OPIT facilitates students’ steps into the world of work.
Start Your Study Journey Today
As well as the Peer Career Mentoring Program, OPIT provides numerous other exciting advantages for those who enroll, including progressive assessments, round-the-clock support, affordable rates, and a team of international professors from top universities with real-world experience in technology. In short, it’s the perfect place to push forward and get the knowledge you need to succeed.
So, if you’re eager to become a tech leader of tomorrow, learn more about OPIT today.
Read the articleThe world has entered the age of artificial intelligence (AI), and this exciting new technology is already changing the face of society in an ever-growing number of ways. It’s influencing a plethora of industries and sectors, from healthcare and education to finance and urban planning. This guide explores AI’s impact on three of the core pillars of life: business, education, and sustainability.
AI in Business: Unlocking Unprecedented Opportunities
In the world of business, the number of uses of AI is growing by the day. Whether it’s in sales, marketing, customer relations, operational optimization, cybersecurity, data management, or some other aspect of organizational life, there are so many ways this technology can unlock new opportunities or expedite existing processes.
Take data as an example. Many businesses now collect and use large amounts of data to inform their decisions in areas like product development or marketing strategy. But they have, up to now, been limited in how they can structure, visualize, and analyze their data. AI changes all that, as it can dig into vast databases with ease, extracting insights to drive actionable decisions in no time.
AI also bridges gaps in communications. It has the power to speak in most major languages, translating audio or written text with astonishing accuracy in an instant. In a globalized world, where many businesses buy and sell with partners, suppliers, investors, and other stakeholders from other nations, AI can help them communicate and exchange information more easily and reliably.
AI in Education: Democratizing and Accelerating the Learning Process
In the educational sector, AI is solving problems that have plagued this industry for generations and transforming the ways in which students learn and teachers teach. It can be used, for example, to personalize a student’s learning plan or adapt content to align with each learner’s favored learning style, making it easier for them to soak up and retain information and skills.
AI’s generative capabilities are also proving useful in the education sector. Teachers, for example, can turn to generative AI models to create lesson plans or supplementary content to support their courses, such as tables, charts, infographics, and images. This all helps to make the learning experience more diverse, dynamic, and engaging for every kind of learner.
On a broader level, there’s clear potential for AI to democratize education across the globe, making learning more accessible to all. That includes those in developing nations who may normally lack opportunities to gain knowledge and skills to achieve their ambitions. If harnessed correctly and responsibly, this technology could elevate education to whole new heights.
AI in Sustainability: Smarter Cities and Next-Level Efficiency
Sustainability is one of the sticking points when talking about AI, as many critics of the technology point to the fact that it involves huge amounts of energy and relies heavily on large and costly data centers to operate. At the same time, AI could also solve many of the sustainability crises facing the world today, uncovering solutions and innovations that may have previously taken decades to develop.
It’s already proving its value in this domain. For instance, DeepMind developed an AI system that was actually able to optimize data center energy efficiency, cutting the amount of energy used to cool data center hardware by a whopping 40% and improving energy efficiency in certain centers by 15%. That’s just one example, and it’s only the start of what AI could do from an environmental perspective.
This tech is also making cities smarter, more efficient, and more pleasant in which to live through AI-powered navigation aids or traffic redistribution systems. It also holds potential for future urban planning, city development, and infrastructure construction, provided the correct systems and frameworks can be established to make the best use of AI’s advantages.
The Ethical Challenges and Risks of AI
Despite its almost countless advantages and possible applications, AI is not without its flaws. This technology brings challenges and risks to go along with its opportunities, and five leading examples include:
- Bias: Algorithmic bias is an issue that has already presented itself during the relatively brief existence of AI so far. Some systems, for example, have issued responses or generated content that could be classified as discriminatory or prejudiced, due to the training data they were given.
- Privacy: There are fears among populations and analysts about the amount of data being fed into AI systems and how such data could be misused, potentially violating people’s rights of privacy and falling foul of data privacy regulations, such as GDPR.
- Misuse: Like so many game-changing technologies, AI has the potential to be used for both benevolent and malicious purposes. It may be used to spread misinformation and “fake news,” influence public opinion, or even in cyber-attacks, for instance.
- Over-reliance: AI is so powerful, with the capacity to carry out tasks with remarkable precision and speed, that it will be tempting for organizations to integrate it into many of their workflows and decision-making processes. But AI cannot be treated as a substitute for human judgment.
- Sustainability: There are also fears about the energy costs associated with AI and the data centers needed to power it, plus the fact that some elements of the burgeoning AI industry may exploit workers in poorer nations worldwide.
Solving These Challenges: Regulation and Responsible Use of AI
With the right approach, it is possible to solve all the above challenges, and more, making AI the most valuable and beneficial new technology the world has seen since the advent of the internet. This will require a two-pronged strategy focusing on both regulation and responsible usage.
Europe is already leading the way in the first aspect. It has introduced the AI Act – a world-first regulatory framework related to artificial intelligence, laying out how it should be used to drive innovation without infringing on the fundamental rights of workers and the larger public.
Educational institutions like the OPIT – Open Institute of Technology are also leading the way in the second aspect, educating people around the world on how to work with AI in a responsible, ethical way, through programs like the MSc in Responsible Artificial Intelligence.
By establishing rules and regulations about AI’s usage and educating the tech leaders of tomorrow in how to work with AI in a fair and responsible way, the future is bright for this exciting and extraordinary new technology.
-
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Related posts
The Open Institute of Technology (OPIT) is the perfect place for those looking to master the core skills and gain the fundamental knowledge they need to enter the exciting and dynamic environment of the tech industry. While OPIT’s various degrees and courses unlock the doors to numerous careers, students may not know exactly which line of work they wish to enter, or how, exactly, to take the next steps.
That’s why, as well as providing exceptional online education in fields like Responsible AI, Computer Science, and Digital Business, OPIT also offers an array of career-related services, like the Peer Career Mentoring Program. Designed to provide the expert advice and support students need, this program helps students and alumni gain inspiration and insight to map out their future careers.
Introducing the OPIT Peer Career Mentoring Program
As the name implies, OPIT’s Peer Career Mentoring Program is about connecting students and alumni with experienced peers to provide insights, guidance, and mentorship and support their next steps on both a personal and professional level.
It provides a highly supportive and empowering space in which current and former learners can receive career-related advice and guidance, harnessing the rich and varied experiences of the OPIT community to accelerate growth and development.
Meet the Mentors
Plenty of experienced, expert mentors have already signed up to play their part in the Peer Career Mentoring Program at OPIT. They include managers, analysts, researchers, and more, all ready and eager to share the benefits of their experience and their unique perspectives on the tech industry, careers in tech, and the educational experience at OPIT.
Examples include:
- Marco Lorenzi: Having graduated from the MSc in Applied Data Science and AI program at OPIT, Marco has since progressed to a role as a Prompt Engineer at RWS Group and is passionate about supporting younger learners as they take their first steps into the workforce or seek career evolution.
- Antonio Amendolagine: Antonio graduated from the OPIT MSc in Applied Data Science and AI and currently works as a Product Marketing and CRM Manager with MER MEC SpA, focusing on international B2B businesses. Like other mentors in the program, he enjoys helping students feel more confident about achieving their future aims.
- Asya Mantovani: Asya took the MSc in Responsible AI program at OPIT before taking the next steps in her career as a Software Engineer with Accenture, one of the largest IT companies in the world, and a trusted partner of the institute. With a firm belief in knowledge-sharing and mutual support, she’s eager to help students progress and succeed.
The Value of the Peer Mentoring Program
The OPIT Peer Career Mentoring Program is an invaluable source of support, inspiration, motivation, and guidance for the many students and graduates of OPIT who feel the need for a helping hand or guiding light to help them find the way or make the right decisions moving forward. It’s a program built around the sharing of wisdom, skills, and insights, designed to empower all who take part.
Every student is different. Some have very clear, fixed, and firm objectives in mind for their futures. Others may have a slightly more vague outline of where they want to go and what they want to do. Others live more in the moment, focusing purely on the here and now, but not thinking too far ahead. All of these different types of people may need guidance and support from time to time, and peer mentoring provides that.
This program is also just one of many ways in which OPIT bridges the gaps between learners around the world, creating a whole community of students and educators, linked together by their shared passions for technology and development. So, even though you may study remotely at OPIT, you never need to feel alone or isolated from your peers.
Additional Career Services Offered by OPIT
The Peer Career Mentoring Program is just one part of the larger array of career services that students enjoy at the Open Institute of Technology.
- Career Coaching and Support: Students can schedule one-to-one sessions with the institute’s experts to receive insightful feedback, flexibly customized to their exact needs and situation. They can request resume audits, hone their interview skills, and develop action plans for the future, all with the help of experienced, expert coaches.
- Resource Hub: Maybe you need help differentiating between various career paths, or seeing where your degree might take you. Or you need a bit of assistance in handling the challenges of the job-hunting process. Either way, the OPIT Resource Hub contains the in-depth guides you need to get ahead and gain practical skills to confidently move forward.
- Career Events: Regularly, OPIT hosts online career event sessions with industry experts and leaders as guest speakers about the topics that most interest today’s tech students and graduates. You can join workshops to sharpen your skills and become a better prospect in the job market, or just listen to the lessons and insights of the pros.
- Internship Opportunities: There are few better ways to begin your professional journey than an internship at a top-tier company. OPIT unlocks the doors to numerous internship roles with trusted institute partners, as well as additional professional and project opportunities where you can get hands-on work experience at a high level.
In addition to the above, OPIT also teams up with an array of leading organizations around the world, including some of the biggest names, including AWS, Accenture, and Hype. Through this network of trust, OPIT facilitates students’ steps into the world of work.
Start Your Study Journey Today
As well as the Peer Career Mentoring Program, OPIT provides numerous other exciting advantages for those who enroll, including progressive assessments, round-the-clock support, affordable rates, and a team of international professors from top universities with real-world experience in technology. In short, it’s the perfect place to push forward and get the knowledge you need to succeed.
So, if you’re eager to become a tech leader of tomorrow, learn more about OPIT today.
The world has entered the age of artificial intelligence (AI), and this exciting new technology is already changing the face of society in an ever-growing number of ways. It’s influencing a plethora of industries and sectors, from healthcare and education to finance and urban planning. This guide explores AI’s impact on three of the core pillars of life: business, education, and sustainability.
AI in Business: Unlocking Unprecedented Opportunities
In the world of business, the number of uses of AI is growing by the day. Whether it’s in sales, marketing, customer relations, operational optimization, cybersecurity, data management, or some other aspect of organizational life, there are so many ways this technology can unlock new opportunities or expedite existing processes.
Take data as an example. Many businesses now collect and use large amounts of data to inform their decisions in areas like product development or marketing strategy. But they have, up to now, been limited in how they can structure, visualize, and analyze their data. AI changes all that, as it can dig into vast databases with ease, extracting insights to drive actionable decisions in no time.
AI also bridges gaps in communications. It has the power to speak in most major languages, translating audio or written text with astonishing accuracy in an instant. In a globalized world, where many businesses buy and sell with partners, suppliers, investors, and other stakeholders from other nations, AI can help them communicate and exchange information more easily and reliably.
AI in Education: Democratizing and Accelerating the Learning Process
In the educational sector, AI is solving problems that have plagued this industry for generations and transforming the ways in which students learn and teachers teach. It can be used, for example, to personalize a student’s learning plan or adapt content to align with each learner’s favored learning style, making it easier for them to soak up and retain information and skills.
AI’s generative capabilities are also proving useful in the education sector. Teachers, for example, can turn to generative AI models to create lesson plans or supplementary content to support their courses, such as tables, charts, infographics, and images. This all helps to make the learning experience more diverse, dynamic, and engaging for every kind of learner.
On a broader level, there’s clear potential for AI to democratize education across the globe, making learning more accessible to all. That includes those in developing nations who may normally lack opportunities to gain knowledge and skills to achieve their ambitions. If harnessed correctly and responsibly, this technology could elevate education to whole new heights.
AI in Sustainability: Smarter Cities and Next-Level Efficiency
Sustainability is one of the sticking points when talking about AI, as many critics of the technology point to the fact that it involves huge amounts of energy and relies heavily on large and costly data centers to operate. At the same time, AI could also solve many of the sustainability crises facing the world today, uncovering solutions and innovations that may have previously taken decades to develop.
It’s already proving its value in this domain. For instance, DeepMind developed an AI system that was actually able to optimize data center energy efficiency, cutting the amount of energy used to cool data center hardware by a whopping 40% and improving energy efficiency in certain centers by 15%. That’s just one example, and it’s only the start of what AI could do from an environmental perspective.
This tech is also making cities smarter, more efficient, and more pleasant in which to live through AI-powered navigation aids or traffic redistribution systems. It also holds potential for future urban planning, city development, and infrastructure construction, provided the correct systems and frameworks can be established to make the best use of AI’s advantages.
The Ethical Challenges and Risks of AI
Despite its almost countless advantages and possible applications, AI is not without its flaws. This technology brings challenges and risks to go along with its opportunities, and five leading examples include:
- Bias: Algorithmic bias is an issue that has already presented itself during the relatively brief existence of AI so far. Some systems, for example, have issued responses or generated content that could be classified as discriminatory or prejudiced, due to the training data they were given.
- Privacy: There are fears among populations and analysts about the amount of data being fed into AI systems and how such data could be misused, potentially violating people’s rights of privacy and falling foul of data privacy regulations, such as GDPR.
- Misuse: Like so many game-changing technologies, AI has the potential to be used for both benevolent and malicious purposes. It may be used to spread misinformation and “fake news,” influence public opinion, or even in cyber-attacks, for instance.
- Over-reliance: AI is so powerful, with the capacity to carry out tasks with remarkable precision and speed, that it will be tempting for organizations to integrate it into many of their workflows and decision-making processes. But AI cannot be treated as a substitute for human judgment.
- Sustainability: There are also fears about the energy costs associated with AI and the data centers needed to power it, plus the fact that some elements of the burgeoning AI industry may exploit workers in poorer nations worldwide.
Solving These Challenges: Regulation and Responsible Use of AI
With the right approach, it is possible to solve all the above challenges, and more, making AI the most valuable and beneficial new technology the world has seen since the advent of the internet. This will require a two-pronged strategy focusing on both regulation and responsible usage.
Europe is already leading the way in the first aspect. It has introduced the AI Act – a world-first regulatory framework related to artificial intelligence, laying out how it should be used to drive innovation without infringing on the fundamental rights of workers and the larger public.
Educational institutions like the OPIT – Open Institute of Technology are also leading the way in the second aspect, educating people around the world on how to work with AI in a responsible, ethical way, through programs like the MSc in Responsible Artificial Intelligence.
By establishing rules and regulations about AI’s usage and educating the tech leaders of tomorrow in how to work with AI in a fair and responsible way, the future is bright for this exciting and extraordinary new technology.
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